Interview with Esquire Magazine about Augmented Reality Issue

Tweet On TODAY, Meredit Vieira talked with Esquire’s David Granger about their November augmented reality issue.  David shows off the AR portion of the magazine on the show

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Another Augmented Reality Business Card

Tweet So it’s another augmented reality business card.  This time from the company Genuine Interactive.  The use of a 3D video landscape within the augment is cute, but

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The Rocket Cow Augmented Reality Business Card

Tweet It’s not really an another augmented reality business card.  In fact, it looks like the team at FullSix just printed a marker on the back of a

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Sing Along with Sean Kingston

Tweet Augmented reality will bring new and interesting ways to embarrass ourselves.  Really.  The 19-year old reggae singer, Sean Kingston, has an upcoming album “Tomorrow,” due out September 22nd,

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Can We At Least Have A Reason To Use AR?

Tweet Clearly who ever made this augmented reality campaign didn’t read this post. Not only are they repeating what’s been done a hundred times already, but the technology

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Blink 182 Concert on Your Doritos Bag

Tweet While the GE AR campaign is probably the most successful viral campaign so far, I think the upcoming Doritos AR campaign with the rock/punk band Blink 182

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Zugara Social Shopper

Tweet Zugara brings us the next installment of AR shopping.  The company is an advertising agency that uses interactive marketing.  They have an impressive client list including the

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The Marketing Friction of Gimmicks

Tweet During the next year, we’re going to see a host of new AR gimmicks and websites that will claim that AR has been used to improve their

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