If you’re walking around a major metropolitan area and you see this sign are you going to be intrigued enough to download the free app and see what it is?
I think most people, assuming they have an iPhone (or Android or Pre), will be curious enough to do it. It’s only a few clicks away.
After downloading the app and holding the camera toward the billboard, they invested their time and curiosity into your marketing campaign. Showing them a fantastic AR construct sticking out of the billboard will grab their attention and strike your product into their memory. And since the content is all on the Internet, a new AR picture can be generated as frequently as you’re willing to update it.
Properly placed in a major downtown area like New York, London or Chicago, a marketing campaign could bring wild attention to your product and bring augmented reality to the masses.
brilliant! I live in LA, and this will be perfect to advertise the Immersive Tech summit. I wonder if the revenue generated from the iPhone downloads will be sufficient to cover the cost of billboard space? Also, this could integrate with the digital billboards for a lower-commitment trial run ..
There are actually two ways it would advertise. The first would be that the giant AR marker (with a Immersive Tech symbol) would create curiosity in the general public. The second would be, of course, what they would see in AR.
For safety sake, put the billboard on walking paths so no car crashes are caused by people driving and holding up their iPhones. 🙂
[…] on what’s needed to make an easy-to-use AR service work for the masses. Business cards and billboards are only a few possible applications of a product like […]