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Steal This Idea – Save the World

Now that not one, but two AR browsers are out: Layar (first scooped by Games Alfresco/Augmented Times) and Nokia’s “Point and Find“; its time to get cracking. 

AR geospatial layers are a great way for non-profits and NGOs to help their cause.  Imagine being able to point your phone at a business to find out how big a carbon footprint they have, how much they give to charity or what kind of environmental record they have.  By giving people a way to “see” this information without having to surf–which in this fast paced world takes too much time–for the information, they can instantly understand their affect on the world. 

“You cannot control what you don’t measure”  — an axiom of statistical process control (SPC).

The world is no different.  If we cannot understand it, then we cannot change (control) it.  So if you feel strongly about something and you want to help change the world, make a geospatial layer dedicated to your cause and get the word out.  Maybe even team up with a couple of similar organizations if you’re not very big. 

It’s your world.  You can change it.