Yahoo! and augmented reality leader Total Immersion have come up with some nifty ways to bring consumers into the action at the world’s largest winter sporting event. Yahoo!’s “Fancouver” exhibit enables passers-by to insert themselves into the festivities in a host of guises. Kicking off yesterday, Feb. 12, Fancouver features an entertaining and versatile digital out-of-home display, with dual windows that use augmented reality (AR) face tracking and tracking to a brochure, respectively, to give fans a distinctly different view of the proceedings.
Thomas K. Carpenter
Thomas K. Carpenter is a full time contemporary fantasy author with over 50 independently published titles. His bestselling, multi-series universe, The Hundred Halls, has over 25 books and counting. His stories focus on fantastic families, magical academies, and epic adventures.