Augmented Reality in Photo Booth

The interesting part of the video comes after the three minute mark.  It appears the software uses face tracking to achieve the special effects and it looks rather robust.  The kitty mask makes me wonder if furries are using these programs already in their video chats. 

And how long will it be until live feeds of celebrities are touched up with augmented reality to make them appear thinner?  Or fatter if they’re selling their gawker-snuff to TMZ?