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What Lola Wants…Lola Gets…

…and Lola gets a tons of augmented animations straight from the pages of the book directly to your webcam.

This unique picture book for children uses original torn-paper illustrations to tell the fun-filled story of the glamorous Lola the Leopard, who is incredibly vain, and her friend Monty the Meerkat, whose clumsy antics don’t add up to the purrrrrfection Lola is looking for. This book features an amazing bonus feature: Book, Webcam, Action! Just hold the last page of the book up to a web-cam and you’ll see Lola and Monty burst vibrantly to life in full 3D animation, accompanied by music! These are the first books to use augmented reality technology for very young children. “What Lola Wants, Lola Gets!” teaches children about different aspects of growing up in an amusing way that they can relate to.

While using the AR portion of the book sticks you to your computer when you might normally be reading the book to your kids in bed, it’s still a fun way to read a kids book.  I suspect we’ll be seeing a lot more of these markerless book products in the near future as publishers, desperate for revenue, latch onto the “next big thing.”

The augmented reality kids book “What Lola Wants…Lola Gets” comes out on April 1st by Scribblers, a division of Book House.