Posts Tagged yelp
The Augmented Reality Pop Quiz
Posted by Tom Carpenter in augmented reality on November 2nd, 2009
Think you know everything there is to know about augmented reality? Well, prove it and take the augmented reality pop quiz.
If you’re proud of your score, post the results on twitter with the hashtag #arpopquiz or in the comment section if you don’t use Twitter. Thanks to Rouli who helped me with some of the questions. The answers are further down the page, so you’ll have to scroll down to see them. No peaking! And if you quibble with the answer, just give yourself the points because this quiz is on the honor system.
One point per correct answer.
The AR Pop Quiz
1) Who coined the term augmented reality?
2) Name three “reality browsers”?
3) Name four companies in the AR consortium.
4) What three components does AR need to function?
5) Within how many meters is GPS accurate on an iPhone?
6) Who created the ARToolKit?
7) Who’s augmented reality magic trick created tons of buzz?
8 ) What was the first iPhone AR app to be available on the app store with OS3.1?
9) What types of companies have used AR in marketing the most?
10) What is the yearly AR conference?
11) How many years has it been happening under its current name?
12) Where will it be next year?
13) Name a fictional book that used AR?
14) What article of clothing should you wear when making an AR video?
15) Who developed the first AR interface?
16) What well known anime show features AR?
17) Who owns the patent on AR?
18) Which company did the AR consortium write an open letter to?
19) Name three HMD companies?
20) What’s the name of the AR game from Georgia Tech?

The AR Pop Quiz Answers
1) Tom Caudell
2) Wikitude, Layar, Juniao
3) Int13, Metaio, Mobilizy, Neogence Enterprises, Ogmento, SPRX Mobile, Tonchidot, Total Immersion, YDreams, and Zugura.
4) Sensor, overlay and tracker
5) 3m
6) Hirokazu Kato
7) Marco Tempest
8 ) Yelp / Monocle
9) Car companies
10) ISMAR
11) Eight
12) South Korea
13) Rainbows’ End, Halting State, (see this post for more)
14) Pink Hoodie
15) Sutherland
16) Denno Coil
17) No one (trick question!)
18) Apple
19) Vuzix, Microvision, Lumus
20) Arhrrrr
Popularity: 21% [?]
ar popquiz, Arhrrrr, ARToolKit, augmented reality, Denno Coil, future-technology, Georgia Tech, Halting State, Hirokazu Kato, Int13, iPhone, ISMAR, Juniao, Layar, Lumus, Marco Tempest, metaio, Microvision, Mobilizy, Neogence Enterprises, Ogmento, Rainbows End, SPRX Mobile, Tonchidot, Total Immersion, vuzix, Wikitude, YDreams, yelp, Zugura
ISMAR09 HMD Review
Posted by Tom Carpenter in augmented reality, digital singularity on October 21st, 2009
The biggest barrier to true augmented vision is an HMD that can handle all the requirements. I had the oppertunity to experience what Microvision, Vuzix and ORALab/EvoOpticks had to offer. I’ll try to relate their talks and my experiences with their products and let you know if any of them have achieved augmented vision.
Microvision – Ben Averch
Ben started the presentation during the Industrial section of Workshop Monday. The first AR-style model Microvision tried was the Nomad which tried to be a hands-free automotive maintenance model. The unit was plagued by poor ergonomics and eye strain. It only used the red spectrum and they retired the product line in 2006 only two years after release.
Microvision then changed their plans to achieve an AR enabled HMD by leveraging their military contracts. The plan is to sell their Urban Warfare model (Ultra-vis) to the government and then use what they’ve learned to create a consumer model.
They see a big market for a consumer HMD display but need to solve the remaining issues before its ready for the public. I had an opportunity to try out their prototype HMD. It wasn’t a full unit, but a bulky monocle on a stick. While it didn’t give me an idea how it would function as a pair of sunglasses, it did give me a feel for the graphics. I was impressed by the clarity of the color in the monocle. The big problem I see for the first generation of HMDs will be the field of view. This prototype only had a ~25degree field of vision. The limited view will mean our early HMDs will only mimic our computer screens and not release the full spectrum of hands-free AR.
Ben has written about his experience on his official Microvision blog and has said they expect a commercial product by 2011.
It’s clear from the discussions I had with various industry members that a see-through wearable display that meets people’s expectations from both ergonomics and display performance is the big, obvious missing link in the AR solution story. We at Microvision are working hard to fill in this gap and create a technology solution that can allow this new market to take shape.
Ben also showed off their projector which at the time didn’t excite me much from an AR point of view. However, after the key note speech from Mark Mine from Disnery Imagineering, I learned that the projector had a lot more going for it than I realized.
Vuzix – Paul Travers
Paul gave us a nice history of HMDs including the failed hype of VR which has made getting money for HMDs harder to come by. On a good note, Vuzix has a good track record of selling video glasses which gives them a good base to work from once they master the AR HMD. Currently they’ve sold around 200,000 video glasses by marketing them the same way a HD TV would be sold. This might mean that augmented reality’s best bet for widespread use is to be a Trojan horse within another accepted technology (similar to how Yelp gained AR eyeballs through their Monocle easter egg.)
Unfortunately, Paul had to apologize a few times for misleading on the AR community about the “see-through AR HMDs” everyone thought were right around the corner with the 920Wrap. He hopes they can reach market by 2010, but like Microvision they still have challenges to solve.
I did get to try their video glasses, which were interesting, but I would have preferred to try out the glasses Ori tried at GDC. Paul did say that see-through AR glasses would be priced from $199-349. This sounds like a great price point that would help gain wider audiences. I know I would buy one.
ORALab/EvoOpticks
This presentation delved into more historical and technical realms rather than commercial usage. Not a lot to pass along, but I did get to try their see-through HMD. The view port was around 20 degrees and seen through two reflected mirrors on the screen rather than a laser created image. They have no current plans for commercial production.
And for the history buffs, the first patent for an HMD was by Albert B. Pratt in 1916.

I wish Lumus had also attended ISMAR, but no such luck.
Overall, I was disappointed that no HMD maker had a surprise announcement that they had a product ready for release Q1 2010. Release dates of 2011 sound more like appeasement than real schedules. Having experienced the products myself, I also realize the field of view will be a problem for early developers. Don’t get me wrong, I’d be happy to have a HMD right now, even with a 15 degree field, but the small width will limit creativity. Hopefully when they solve the lighting and weight issues they’ll also figure out how to achieve a 40 degree field of view.
This past May, I predicted true Augmented Vision would occur around 2015. After the demonstrations on Monday, I’m not going to change my prediction. While I heard many quote Moore’s Law in regards to AR, I’m not buying it yet. Moore’s Law is fed by billions (with B) of dollars which pushes the technology as fast as it can go. AR is still languishing in VR’s dead space and has to catch a few wins of its own before it can start generating real cash to take advantage of Moore’s Law.
Even if Microvision or Vuzix or Lumus release a commercial product in 2011, the software and apps to make the experience fulfilling won’t be available. I also expect the first versions of the AR HMDs will only be bought by the early adopters. It will take a few tries to make them lightweight, eye-strain free and with enough field of vision to keep people from having to rotate their head constantly. I’m all for being wrong on this one, but I expect the road to widespread acceptance will be paved with a few missteps. Cellphones took twenty years to go from the bag phone to the ultra-sleek smartphone, and while technology moves faster these days, I’m still sticking with my year 2015 prediction.
Popularity: 67% [?]
AR Games, augmented reality, Augmented Vision, future-technology, Head Mounted Display, HMD, innovation, ISMAR, ismar09, Lumus, Microvision, monocle, ORA, Ori Inbar, the digital sea, VR, vuzix, yelp
Around the ARNet
Posted by Tom Carpenter in AR Games, Industrial AR, augmented reality on September 8th, 2009
This past month the specter of augmented reality, which in the past had been mostly research papers and speculation, has slowly been turning into real products. With a nice long three day weekend to relax, I thought I’d reflect on the more important happenings of augmented reality.
Augmented Reality Apps
Yelp
The hottest topic for augmented reality apps was the easter egg in the iPhone app Yelp. With three shakes of the iPhone, the Monocle application would be unlocked allowing camera based AR. The impact of this application on the news can be seen in this technorati tag tracker:

Wikitude Drive
Wikitude, the creators of the first reality browser, gave a preview of their augmented reality navigation system for the Android. The navigational system called Wikitude Drive overlays point-to-point directions on the camera view. Some concerns were expressed about safety for the driver, but this application is no different than any navigation system already on the market. And for you iPhone junkies, don’t worry, they’ll be releasing it on that smartphone as well.
And while I’m on Wikitude, they also released Wikitude 3.0, an enhanced version of wikitude.me. Read the article for more details.
Layar 2.0
Competing for the mindshare of future “reality browsers”, Layar has done a good job of getting its product noticed even though it came six months after the Wikitude app. Layar is already onto version 2.1, making improvements to its browser like linking within Layars and sharing screenshots.
Put-A-Spell
Living up to his promise of AR education games for kids, Ori’s company Ogmento brings us a demo of their Put-A-Spell game for young children.
iPhone OS 3.1
Of course, this operating system isn’t an app, but its precursor to an assumed flood of AR apps we’re expecting to see when 3.1 finally becomes live. Expected in September, grumblings of delays have been speculated based on progress in beta. When it finally does drop, expect to see a huge spike in augmented reality articles.
AR Goggles
Lumus
While we’re still a ways from augmented vision, its still nice to track progress of augmented reality goggles. Ori Inbar gives us a peak into the progress of AR goggles in an interview with Zvi Lapidot, CEO of Lumus. While we can’t expect to see a commercial product from Lumus until 2011, mostly due to a lack of VC funding, we can take a look at this demo from them.
Vuzix
While we’re still waiting for the AV920 Wrap to be released this fall, Vuzix has updated their website with a page with an AR Education Group. This group will focus on training services for various industries from medical to military with both off-the-shelf training and custom.
Nokia
At the recent SDForum, research fellow Kari Pulli, talked about Nokia’s take on mobile augmented reality. They believe the future to be, not on handsets, but in AR goggles and are developing a prototype model. The slide show can be seen here.
Interesting Articles
Eight months ago, I could keep up with all the discussion easily. Now many new hats are being thrown into the ring. I’d like to point out my favorite articles from around the ARNet.
Games Alfresco, Ori Inbar – Why People Get Excited About Augmented Reality
Ori gives us a nice rundown of the influence of science fiction on technology and how augmented reality will bring us: x-ray vision, time travel and teleportation.
Ugo Trade, Tish Shute – Everything Everywhere: Thomas Wrobel’s Proposal for an Open Augmented Reality Network
Showing what a great discussion Thomas unleashed, the comment section was nearly as long as the article itself. As a frequent contribuitor on the AR blogs, it was nice to see Thomas outline his vision for the future of augmented reality.
Bruce Sterling – At the Dawn of the Augmented Reality Industry
This video was recorded at the Layar Launch Event. Bruce Sterling, a promenant sci-fi author who helped bring about the cyberpunk movement, gives us a rundown of down-market cheesy AR, who’s leading the AR development race, what to call augmented reality and other ramblings on a fledgling industry. Bruce is also writting regularly about augmented reality and other wired topics on his blog Beyond the Beyond.
Marshall Kirkpatrick, ReadWriteWeb – Augmented Reality: 5 Barriers to a Web That’s Everywhere
The challenges to an augmented reality world are more than the sum of its parts. Marshall breaks down these challenges in five parts: Social vs. Real-Time, UX, Spam and Security, Interoperability and Openness.
Rouli Nir, Augmented Times – Looking for a Modern Day Chaplin
Rouli explains why we need more storytelling and mystery in our AR applications. As he says, “content not technology is the way forward.”
This hits a nice cross-section of my favorite articles from the last month. I also would like to point to the three articles on my own site that got the most traffic: Proposal: Augmented Reality Scale, 10 Things Your AR App Must Have to Succeed, and 10 Franchises That Need Augmented Reality.
I’d like to say that I discussed all the major happenings from the past month, but the volume of AR information coming out lately makes that impossible. For the items I have missed, I suggest checking out the Weekly Linkfest on Games Alfresco/Augmented Times (of course, most of my readers, also read that site, but for those that aren’t yet):
Lastly, if you’re still not on the augmented reality bandwagon, I present to you the most recent augmented reality trends graph on Google trends.

Popularity: 26% [?]
augmented reality, Bruce Sterling, future-technology, iPhone, Layar, Lumus, Marshall Kirkpatrick, monocle, Nokia, Ori Inbar, Rouli Nir, the digital sea, Tish Shute, Ugo Trade, vuzix, Wikitude, yelp
Hype Delayed, iPhone AR May Not Come In September
Posted by Tom Carpenter in augmented reality on September 1st, 2009
While this is not confirmed, Techdare suspects that the OS 3.1 will be delayed because of a big Apple event on September 9th and reports from some developers that the OS needs more beta testing before release.
What does this mean for augmented reality hype? Not much really. As we’ve seen some applications have already been snuck into the app store already. I reported the Yelp app just last week (and I’m still wishing I had the newest iPhone to try it out) which garnered most of the recent interest in the fledgling technology. All those AR apps waiting on the OS 3.1 will still be there, and will still get their moment in the spotlight when they’re released.
Popularity: 6% [?]
augmented reality, future-technology, iPhone, monocle, OS 3.1, techdare, yelp



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