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Metaio’s Markerless Shopping Experience with Seventeen.com

TweetNo over-the-shoulder backside check, but it’s better than staring at a catalog or webpage. “This is the first truly instant online dressing room and as opposed to other augmented reality applications no markers or uploads needed,” said Noora Guldemond, head of sales & marketing for metaio. “We believe this application provides an enhanced interactive online […]

Fashionista AR Dressing Room from Zugara

TweetToday RichRelevance and Zugara unveiled Fashionista, a social shopping experience using augmented reality on Tobi.  While they still have the dreaded marker (for setting spatial coordinates), the motion capture controls and usefulness of home shopping make up for its brief appearance.      SAN FRANCISCO–(BUSINESS WIRE)–RichRelevance™ and Zugara today unveiled Fashionista™, a new social shopping […]