Posts Tagged outdoor AR

Augmented Reality Year in Review – 2009

The year 2009 has been an important milestone in the development of augmented reality as an important future technology.  While markers and marketing campaigns captured the early interest of the year, the bigger story was the porting of augmented reality to the various smartphones in the second half. 

But those two generalities aren’t the only thing that happened in 2009 in regards to augmented reality.  I’m going to take a look back at the year, month-by-month, to remember how the year unfolded, so we better understand the direction of the future. 

January

Back at the dawn of 2009, all the augmented reality news you needed to know was in one place – Games Alfresco.  Hope was high and all the pieces seemed to be clicking into place. 

Biggest News of the MonthMetaio releases its Lego AR boxes

   * By a long shot, Metaio’s release of the augmented reality Lego box was the biggest news of the month.  When you can get Angela Merkel and the Govenator to pose with your product, you’re doing well.

Coolest App/VideoiPhone App Helps Solve Rubix Cube

   * This app portents of things to come in the future as products like Google Goggles amp up the possibilities of reality-search.  Using specific algorithms (agents) for specific tasks, there will be an app for everything you want to do in the future.

Best Article / InterviewUgoTrade Interview with Robert Rice

   * Though Robert hasn’t delivered on his promise of a Neogence product by mid-year (though the Apple video API has stymied their progress), the rest of the interview is full of great quotes and nuggets about augmented reality.

   * Notable quotes from Robert that show how much he understands the industry:

But yes, I’d say that the next 18 months are going to be very interesting with a lot of money being thrown around, new ventures, and plenty of content/applications. I expect most of this will be centered on single user AR experienced through a mobile device with a screen (iPhone, android, etc.). I expect that there will be a significant boost after Vuzix releases some of their wearable *transparent* displays, putting Microvision back into the “has potential but is too quiet” position.

Remember, one of the biggest risks that AR has, is being branded as “novelty”, which means “cool for five minutes but ultimately a waste of time.” I think we have a ways to go before something is truly useful, but as 2009 progresses we should start seeing some effort here. I’d guess 2010 before something really useful comes out…at least something practical.

Now, having said that, I should say that I expect entertainment and games to take the lead (as usual), although there are a few companies really trying to leverage AR and video/graphics compositing for marketing (brochures) and location based methods (kiosks, large screen projections, etc.)

Other notable things that happened in JanuaryThe Augmented Times is born and Rouli Nir begins a great year of chronicling the happenings of AR. 

An auspicious quote from Rouli:

This blog is about Augmented Reality (AR). It is my firm belief that AR will be the next web revolution (the so called Web 3.0, and forget about that semantic web nonsense). In the next few years, stronger devices and better algorithms will enable us to merge the real world with cyberspace. Using your mobile phone (at first) or head up display (later on) every real object will be augmented and achieve a web presence. Tourism, shopping, advertisement, entertainment and education are only a few areas that will never be the same.

This blog mission is to document this revolution as it happens. We welcome you, and welcome our augmented future.

February

This month is relatively quiet due to it being handicapped by fewer days than the other months. 

Biggest News of the MonthAugmented Reality in Flash Now Commercially Available.

   *  Making the nuts-and-bolts tools of AR available for commercial use is always a good thing, especially when its paired with flash. 

Coolest App / Video“Sixth Sense” MIT Device.

   * Patty Maes unleashed this phenomenon on the web early last year and it still gets links and mentions today.  While projection based AR is probably not medium that we’ll all eventually use, the video showed tangible use-cases that help the non-initiated understand the embryonic technology.

Best Article / Interview – This comic from the Abstruse Goose sums up a lot about the future of ubiquitous computing (via Augmented Blog.)

 

 

 

 

 

 

 

 

 

Other notable things that happened in February- I started the Future Digital Life blog, which upon reading my early posts, makes me cringe a little.  Oh well, nothing ventured, nothing gained.  Also, Rouli starts the Weekly Linkfest, the best place to find the round up of AR news each week.

March

In like a lion, out like a lamb.  Augmented reality starts to get rolling in March with lots of goodies and promises.

Biggest News of the MonthMetaio and Vuzix Team Up to Create AR Goggles.

   * While the year has been mostly disappointing regarding HMDs, this was the one tangible piece of progress in the bunch.  The video Ori captured at the GDC portends to greater things.  While no companies have released products for the Vuzix+ARCam, we’ve recently seen an impressive project from Craig Kapp with his Whisper Deck

Coolest App / VideoBlair MacIntryre’s GA Tech team – Zombie Attack and Pit Strategy.

   * The videos showed what polished AR games can look like. 

Best Article / Interview – I’m going for a two-fer on this one because its hard to choose between Ori’s talk at WARM09 and Robert’s Decade of Ubiquity post

   * If you haven’t watched Ori’s talk, I highly recommend it.  Even though I’d seen the video, I made a point of hearing him live at ISMAR09 because I think its such a well thought-out call for human-based technology.  Robert’s vision is a bit more expansive and covers the whole of augmented reality.  I’ll leave you with another Robert quote:

We will break away from the desk, we will throw away our monitors, and our children will laugh at how large our IPhones are. They will struggle with how we ever managed to get work done with “windows” “webpages” and keyboards. They will be unable to fathom the concept of vinyl disks, typewriters, and landlines. But it all starts, and accelerates, during this next decade. Imagine everything that happened in the last decade, and multiply it. You haven’t seen anything yet. The next decade will make the last one pale in comparison.

Other notable things that happened in MarchTopps released augmented baseball cards and ISMAR09 begins calling for papers

April

Biggest News of the Month- Rouli and Ori team up on Games Alfresco to create the AR hub for all AR related news.   

   * The move allowed Ori to focus more on his company and gave Rouli the helm on the daily AR newscasting.  Looking back at the great job that GA has done, I’d say it was a good move.

Coolest App / VideoMarco Tempest’s AR card trick video.

   * The video hit the web in April and showed us how AR can change our perception of reality. 

Best Article / InterviewTim O’Reilly talks Web 2.0

   * Augmented Times identified the best quote from the video:

RFID is an evolutionary dead-end … semantic web or RFID is things “wearing name-tags”, and web 2.0 is learning to recognize things … We’re getting to that kind of augmented reality, where our computers will have senses that are as good as ours or better … they are going to recognize faces, they are going to recognize objects, they gonna have immediate recall. If you ask me “what’s the UI in five years”, it’s a pair of glasses … I’m gonna have some kind of little heads up display because I’m gonna look at something, I’m gonna walk around at a meeting and it will go “that’s Joe, you met him three years ago”.

Other notable things that happened in AprilGeorgia Tech fear of heights video (another peak into the future of augmented reality as a perception changer), Rouli’s call for marketers to stop using AR to sell cars, Lester at the Augmented Planet gets his blog started, Nokia point and find is out and a couple of articles about brain-computer interfaces: Honda controls robot and the brain-twitter breakthrough

May

Biggest News of the MonthMetaio releases Unifeye design demo.

Coolest App / VideoUseful AR from the US Postal Service.

   * Using FLARToolkit, the US postal service shows us that not all AR applications have to be novelity ones. 

Best Article / InterviewTish interviews Ori Inbar about mobile augmented reality

Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It’s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.

Other notable things that happened in May – My post about the Path to Augmented Vision, Programmer Joe talks AR at LOGIN, and 11 Industries to be Reinvented with Augmented Reality

June

Biggest News of the MonthLayar is online

   * The biggest news of the month by far.  Layar was the first big product release that got a buzz bump. 

Coolest App / VideoZugara Social Shopper.

   * The video showcased the use of motion capture to help eliminate the burdensome need for keyboards and mouses when you’re using augmented reality.  Zugara later put the technique into practice for their Cannonballz and Fashionista products.

Best Article / InterviewUgoTrade Interview with Blair MacIntyre

   * No surprise here.  Tish Shute continues to get great interviews with everyone important in the AR field. 

The problem with the mobile phone as a AR device is that problem of awareness. If I have a head mount on and I walk down the street and there is bunch of probably-not-useful-but-potentially-useful information floating by me, that’s a good thing, because I may see something that is useful or makes me think of something else.  But if I have to hold up my phone to see if something might be interesting nearby, I will never hold up my phone because at the time there is a high probability that there won’t be anything particularly important there.  You might imagine you can get around this by using alerts or something like that, but then you overload whatever alert channel you use.

Other notable things that happened in June- Ori asks us all about our favorite AR games of all time, Noah breaks onto the scene with his Touchless Glove Interface, and Goggle presents their paper on Computer Vision and Pattern Recognition (which later becomes Goggles). 

July

Biggest News of the MonthThe AR Consortium Announced

   * While its still unknown if the consortium has accomplished anything through cooperation, the intention of cooperation is a start.  Here’s to hoping we’ll see more fruit from this vine in 2010.

Coolest App / VideoAcrossAir Tube Finder.

   * At the time it was released we weren’t sure if it was a real product, but eventually we learned the truth and for a time, AcrossAir became the top selling AR app on the iPhone appstore. 

Best Article / InterviewUgoTrade Interview with Ori Inbar “Reality Reinvented

Ori:You are so right. It’s multiple elements in the industry that have to come together. You have the technology companies like Imagination and Metaio, then you have content companies like what we’re trying to do; the hardware vendors and the large content providers. Those brands that we’re trying to go after and educate them about the potential of AR. All these pieces need to come together for this market to ignite.

Other notable things that happened in JulyJames Alliban’s business card goes viral and AR Avatar toys are released at Comic Con.

August

Biggest News of the MonthYelp Introduces AR Monocle via Easter Egg

Coolest App / VideoBruce Sterling’s Layar Keynote – At the Dawn of the AR Industry

   * Bruce released an AR-infused novel Catyadids in 2009, so it was only natural that Layar asked him to speak about the fledgling industry.  The speech is memorable with too many great lines to pick from for quoting here. 

Best Article / InterviewThomas Wrobel’s Proposal for an Open AR Network

   * Easily Tish’s best interview because it turned into more than a reflection of past events or hopes for the future.  Tish and Thomas have since rallied AR professionals and amateurs to join the AR Wave collaborative effort.  They seek to use Wave as the platform for an open AR network and have recently been testing code. 

Other notable things that happened in AugustAR Strippers!

September

Biggest News of the MonthVuzix 920Wrap Will Not be See-Through

   * The biggest disappointment of the year was the news from Vuzix.  Good see-through AR glasses are supposed to release us from the tyranny of the “magic lens”.  Hoping 2010 brings better news, but I’m really waiting until 2011. 

Coolest App / VideoAugmenting Aerial Maps with Dynamic Information

Best Article / InterviewGene Becker’s Design Strategies for Magic Lens.

Other notable things that happened in SeptemberNo more Gamaray - Death of a Browser, Int13 and Total Immersion getting into bed, and the augmented reality reading list.

October

Biggest News of the MonthNews from ISMAR09, News from ISMAR09 #2 and UgoTrade ISMAR09 Coverage.

   * I was lucky enough to attend and speak at ISMAR09.   The energy of the participants was exceptional and I came away from it more jazzed about AR than I was going in.  Hopefully the ISMAR committee will be releasing the videos from the event soon. 

Coolest App / Video2D sketches become 3D reality

Best Article / InterviewISMAR09 HMD Review

   * I think I summed up the current state of HMDs for AR pretty well.  I’m hoping 2010 brings a suprise for AR HMDs.

Other notable things that happened in OctoberAR Wave discussion on UgoTrade, Wikitude for the iPhone first look and Giant Hand Torments City

November

Biggest News of the MonthJunaio hits the app store

Coolest App / VideoInteractive Entertainment Using AR

   * The videos about the Disney experiences were similar to what Mark Mine showed us at ISMAR.  They really show us how technology can transcend our perceptions of reality.

Best Article / Interview –  Augmented Planet’s Head-to-head browser test (and part 2)

   * Lester broke down the various browsers in this excellent hands-on challenge.  Read both parts to find out the winner.

Other notable things that happened in NovemberBusiness Week’s Article about: Getting Beyond the Hype and Robert Rice’s reply

December

Biggest News of the MonthGoggle Googles is released.

   * The giant has awoken.  Goggles has many implications for Googles ideas on the AR market.  This won’t be the last time we’ll hear from them about this technology.

Coolest App / VideoLayer 3.0

   * While Layar has since pulled the app from the app store and had to issue and apology, the version 3.0 still holds lots of promise

Best Article / InterviewAugmented Reality in 2010: Predictions (10 part series)

   * A wide swath of the AR blogosphere had the opportunity to participate in the predictions series from Games Alfresco run by Rouli Nir.  More interesting, snarky, and possibly-true predictions that you can shake an augmented stick at.

Other notable things that happened in DecemberAR Wave FAQ on UgoTrade, Enkin acquired by Google, ARDevCamp, Wikitude Teams Up with Lonely Planet, 10 Worse Uses of AR in 2009, and Nexus One News and Implications of AR

What It All Means

Whew.  After reviewing hundreds of articles and videos, I’m sure I’ve missed a number of important happenings from the year 2009.  If I have, please make sure to comment and I’ll add it if I have overlooked it. 

What does it all mean?  That is entirely up to you.  The year has brought many advances to augmented reality and the ceiling is sky-high for 2010.  There will be surprises, excuses, apologies, releases, re-releases and more.  Money will be pumped in, not all where it should go, and progress will be made.  We’ll laugh at the videos, smile at our favorite products and complain when it does work as expected.  Either way, it will be a year more interesting than the last and I’ll be here to watch it all unfold.

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X-Ray Vision Utilizing Surveillance Cameras

In comic books, Superman had all his powers naturally and Batman got his through gadgets and sheer force-of-will.  Using the equipment (altogether not very portable for superheros) shown in the video, you can have Superman-like powers with Batman-like gear. 

This amazingly cool gadget comes from Yoshinari Kameda, Taisuke Takemasa and Yuichi Ohta from the University of Tsukuba.  To pull off the trick, they use wireless LAN, cameras, GPS and an inertia sensor.  It does require a little setup, but as more data collectors (i.e.  cameras) are made digital and hooked to the Internet, this becomes a possibility without all the prework. 

It appears (though someone could confirm for me) that this group will be presenting their paper at ISMAR09.  If they do, I’m sure it’ll be a fascinating presentation. 

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6 “Nearest X” Augmented Reality Apps and 5 Ways to Improve

Now that the OS 3.1 is upon us we’re seeing a few more augmented reality apps and some of them are in the category of the “Nearest X” variety.  I’m not saying these apps are necessarily a bad thing, but my fear is that they’ll crash the market as a gimmick and not try to solve any problems.  This will make it more difficult to differentiate the good from the bad.  I’m not the only one out there with concerns about slapping AR onto these apps and calling them improved over the previous versions.  Read these posts from Rouli and Joe to see I’m not alone. 

Also, as we can see using the RIM scale for augmented reality, these apps aren’t stretching the technology much as they fall into the (2,3) location.  Meaning they use minimal flat graphics (Perceived Reality) and just GPS/direction (Reality Recognition) for finding their location in the world. 

I’ll break them down one-by-one, highlighting the good parts and the unfortunate bad parts and see if we can learn something.

1) Toyko Underground for train stations and restaurants

This iPhone app comes from Ipodtouchlab.  It’s a standard “Nearest X” type application with two views: a forward view requiring holding the iPhone up in picture taking mode and a more elbow friendly footpath view with a nice fat arrow and distance to target.  Having spent my fair share of time getting lost in the underground malls and train stations in Japan this app seems like a useful endevour.  One advantage the AR version of this type of application has is that Japan train stations, especially the ones in Toyko are extremely crowded.  So having a see-through screen while you walk can keep you from bumping into anyone.  The downside to this app is it only works in the center of Tokyo. 

 

 

2) Nearest McDonald’s

The Nearest McDonald’s app from IGPSD can find the nearest McDonald’s, Starbucks or Pizza Hut.  The video doesn’t give us much to go on but the major problems I see with it are the limited targets, the poor looking interface and no elbow saving view option.  I also think using McDonald’s, Starbucks and Pizza Hut as the targets is tacky.  I realize the video says demo, but this is our first impression of the product. 

As Rouli says,

It’s amazing how a couple of months make all the difference between innovator and late-comer.

 

3) Cheap Gas!

David J. Hinson brings us his Cheap Gas! AR app demo.  My major worry about this app is how it will be used with driving.  I guess the viewport helps make the driver safer compared to a regular app?  If we could project the iPhone screen onto the windshield I might feel a little better about any of the “Car Apps” out there. 

 

4) Acrossair Nearest Tube App

The Acrossair app was the first one to catch the public’s interest with over 300,000 views on YouTube.  I like that this app has both the foot view and the straight ahead view.  I think this modality should be the standard.  They even stack the far-away tubes in the upper region of the viewscreen giving you a natural way to use the interface and have released tube/subway finders for other major cities. 

 

5) Nearest Satellite Finder

This app from dailymobile is a bit different than the others, but I think its one that really uses the visualization of augmented reality well.  When you set up a satellite dish its extremely useful to know where the satellites are and if any trees are in the way.  A top down map view doesn’t do anything for finding the right satellite to point the dish at.  This app has limited functionality, but for what it does, it does well. 

 6) WorkSnug – Best Location to Work

I covered this app last week and while I initially couldn’t find much that augmented reality added to the app that a regular 2D version couldn’t do, Richard Leyland from WorkSnug helped me understand why they chose to use AR in their app:

Appreciate your comments. We decided to use Augmented Reality for our app for a couple of reasons. The first is that it presents a nice way to cut through the complexity of the city lay-out (”oh yeah, it’s that way”). So in that sense it does offer more than just a Nearest X type app. The second reason is that it was fun!

I take your point about AR apps though – We shouldn’t get carried away about the delivery method. We hope the value of our app is in the content, which we pounded the streets to capture ourselves.

Good point, Richard.  Shiny toys don’t matter much if the content behind them isn’t worth much.  A point all the Nearest X apps should pay attention to. 

 

To make a good “Nearest X” app, the important parts are to have good content behind the shiny graphics, give us intuitive interfaces that mimic our normal gestures and don’t cause tendinitis of the elbow.  The bad part is that most of these apps aren’t really taking advantage of the possibilities of augmented reality.  It is still early, but I think the app designers could stretch their imaginations and programming skills a little more and make some innovative products. 

To help, I’m offering some free suggestions on how to improve “Nearest X” apps:

1) Follow the Yellow Brick Arrow

Give us street level markers that show the directions beyond a flat box.  

Direction Map

 

 

2) Customization

If we’re looking for restaurants or other locations that involve personal tastes, I’d like to have the app notify me of places I’d want to go before I have to scroll through menus.  Have it default to what I like best or maybe even suggest something nearby within my taste standards. 

3) X-Ray Vision

Sometimes the arrow pointing us in the right direction is blocked by a wall.  While full rendering of what’s beyond the wall isn’t possible right now, give us a taste of the path using a 3D mini-map or project the path onto the view screen (similar to #1.)

 

4) Add a Dash of Mystery

Why do we need to search for something we know we want?  Can’t we ask the iPhone to show us nearby landmarks, or to notify us (using voice!) of interesting nearby locations.  When we hold up the phone it should tell us about it (including wiki access.) 

If I’m walking around New York, I might want to hit my iPhone and have it show me the nearest locations of movies film sets, or locations of famous pictures, or landmarks (beyond the obvious ones.)  Give me what I didn’t expect, not what I want.  I can get that anyday. 

5) Reduce My App Clutter

I know you’re all competing, but I’d like to see a few “Nearest X” app makers get together and make the different apps work together so I don’t need to download a different one to find coffee than for a laundry mat.  The hard part is the content, so let’s not have to have fifteen different apps just to find all the places you need to go. 

 

The “Nearest X” app category is probably going to get cluttered soon as its an easy and quick way to incorporate a new technology that’s catching people’s attention.  Designers should consider that the only way their going to succeed is to innovate beyond what’s already been done.  Otherwise, they’ll just be another “Nearest X” app.

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Augmenting Aerial Earth Maps With Dynamic Information

The Georgia Instituite of Technology will be presenting at ISMAR09 on “Augmenting Aerial Maps with Dynamic Information from Videos.”  They have released a video and a website on their project.  Their stated their goals are:

Abstract

We introduce methods for augmenting aerial visualizations of Earth (from tools such as Google Earth or Microsoft Virtual Earth) with dynamic information obtained from videos. Our goal is to make Augmented Earth Maps that visualize the live broadcast of dynamic sceneries within a city. We propose different approaches to analyze videos of pedestrians and cars, under differing conditions and then augment Aerial Earth Maps (AEMs) with live and dynamic information. We also analyze natural phenomenon (clouds) and project information from these to the AEMs to add the visual reality.

I find this paper and the video absolutely fascinating and altogether troubling.  As we start bringing live camera views into the datasphere, we open ourselves up to many wonderful possibilities and also to new problems.  The technology, as presented in the paper, is a long way from a ubiquitous environment of cameras being translated to the datasphere (to be then analyzed), but it shows we are on that path. 

I may be overstating the dangers, because when it comes to collecting data, what can be measured can be improved and improving society is generally a good thing.  But as cameras can begin to identify individuals and that can be tracked to social media, we have to make decisions about the ownership of personal data.  I don’t mind if this data is used in an aggregate sense, but if my individual tastes and habits are tracked, then I think a line has been crossed. 

This is a topic that will need more discussion as the technology improves.

If you want to hear more on the project and you are attending this year’s ISMAR.  They will be presenting their paper on Tuesday afternoon between 1:00-1:50pm (subject to change).

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Another Astronomy AR App

Similar to Sky Map, this iPhone 3GS app (needs the compass to function properly) gives you complete knowledge of the night sky.  Though technically you can use it in daylight or in your living room and get the same results. 

While some might not consider it AR (I do, but only tenuously), it does interact with your environment to give you real world information including Wiki access, moon cycles and an object finder.  N0 matter how you might classify the app, it still looks pretty cool.

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More Nokia “Point and Find”

A few months ago, Rouli brought us a video and some information about Nokia’s “Point and Find.”  The product at the time could scan movie posters or bar codes to give the user more information.  

Today they released more information about “Point and Find” world-building.

I believe the world building product is targeted to other companies wishing to build branded AR tag layers.  I could imagine a Disney World creating their own “Point and Find” layer for their theme parts so you can easily get information for any store, location or products in the park.  The intial world building would require purchasing the service from Nokia, but access to the world’s data can be open to anyone. 

I’m not entirely sold on the corporate version of world-building.  Open source movements are more powerful in this day and age.  I think something like the SREngine will end up being more prevalent.  To fill the cloud, you’ll need to leverage the crowd.

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Snowflake Demo

If you’ve ever been skiing, then you know part of your time on the lift is spent figuring out where you are on the mountain, where you’re going to go next and hoping you don’t lose the rest of your group on the way there. 

The demo shown in this video will help paint the ski trails with correct difficulty level on them, show you the rest areas and lodging–and the most important feature–show the other members of your group (assuming they have the software) in their correct location on the mountain.

 

Hopefully in the final version it looks as nice and has all the functions shown , because I believe this would be a must-have app for ski trips.

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Link-a-palooza

I’m typing this post on my kids computer since my motherboard crashed on mine.  I had some more in-depth posts planned, but until I can get my computer up and running (new MB is currently installed and now partitioning the hard drive), I’m just going to throw out some interesting links.  Hopefully tomorow I can get some more meat up on the page. 

But before I do that, I’d like to thank all those that read and commented on my Path to Augmented Vision post which surpassed my previous top post Automating the Digitalization of the World.  Special thanks to Rouli who helped clean up my draft version of the post. 

Which leads me to the New SREngine video from Rouli/Ori’ssites.  The updated SREngine is fascinating and is an impressive piece of work for one man.  I can’t wait to see it on the iPhone. 

The next link is from Shepherd’s Piabout his talk “Instrumenting the World” and his recent experiences discussing Augmented Reality with various government groups including the DoDIIS (Department of Defense Intelligence Information Systems). 

Lastly, Jan at Augmented Reality Blog brings us a usability test of “Unifeye Design”–an augmented reality programming tool for non-programmers.  I didn’t get a chance to try it out, but I’m sure I will once I wrangle my new computer into submission.

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AR Weather

This wearable augmented reality system simulates different weather systems in an outdoor settings.  The hail simulation looks realistic because of the way it bounces off the ground.  This research project is from ISMAR2008.

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Core Tools for Augmented Reality

In this video Simon Wynda (I’m guessing at the spelling) gives a Core Tools for Augmented Reality demo.  This demo was featured at the Microsoft Research Cambridge Lab on May 6th.

Simon demonstrates a geospatial AR application that recognizes its location from images and GPS data.  Location notes are annotated in the view in one example. 

The second part of the video he shows a hide-and-seek game utilizing AR.  The view in the camera shows a cascade of bubbles floating by that a child would follow to a treasure chest.  Simon demonstrates how even away from the chest, the bubbles float in the correct direction.  Not a breakthrough by any means, but I like the direction of their creative thinking to make an interesting application. 

 

This idea could be expanded into an adult hide-and-seek finding clues throughout a metropolitan area leading to a big event.  Prospective attendees could answer questions along the way at certain locations related to the event.  Would be a great viral marketing campaign.

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