Tag Archives: marketing

Interview with Esquire Magazine about Augmented Reality Issue

Posted on November 10, 2009 by Tom Carpenter

On TODAY, Meredit Vieira talked with Esquire’s David Granger about their November augmented reality issue. David shows off the AR portion of the magazine on the show and talks about why Esquire chose to use the nascent technology. David believes … Continue reading →

Posted in augmented reality | Tagged augmented reality, David Granger, Esquire, future-technology, marketing, Meredith Vieira, TODAY show | 8 Comments

Another Augmented Reality Business Card

Posted on October 13, 2009 by Tom Carpenter

So it’s another augmented reality business card. This time from the company Genuine Interactive. The use of a 3D video landscape within the augment is cute, but there’s one major flaw with this application. It requires the use of a … Continue reading →

Posted in augmented reality, Steal This AR Idea! | Tagged android, augmented reality, business card, future-technology, genuine interactive, iPhone, marketing | 5 Comments

The Rocket Cow Augmented Reality Business Card

Posted on September 28, 2009 by Tom Carpenter

It’s not really an another augmented reality business card. In fact, it looks like the team at FullSix just printed a marker on the back of a standard card. Yet I found the video strangely entertaining and yearned to have … Continue reading →

Posted in augmented reality | Tagged augmented reality, FullSix, future-technology, marketing | Comments Off

Sing Along with Sean Kingston

Posted on August 25, 2009 by Tom Carpenter

Augmented reality will bring new and interesting ways to embarrass ourselves. Really. The 19-year old reggae singer, Sean Kingston, has an upcoming album “Tomorrow,” due out September 22nd, that will include an AR marker in the CD case to be used … Continue reading →

Posted in augmented reality | Tagged augmented reality, Epic, future-technology, Lee Stimmel, marketing, Sean Kingston, the digital sea, Tomorrow, Zugara | 2 Comments

Can We At Least Have A Reason To Use AR?

Posted on July 29, 2009 by Tom Carpenter

Clearly who ever made this augmented reality campaign didn’t read this post. Not only are they repeating what’s been done a hundred times already, but the technology tie-in has absolutely no point. Star Trek Enterprise in your room, sure, I … Continue reading →

Posted in augmented reality | Tagged always, augmented reality, future-technology, marketing | 8 Comments

Blink 182 Concert on Your Doritos Bag

Posted on July 6, 2009 by Tom Carpenter

While the GE AR campaign is probably the most successful viral campaign so far, I think the upcoming Doritos AR campaign with the rock/punk band Blink 182 has the potential to surpass. A special symbol on a limited edition bag … Continue reading →

Posted in augmented reality | Tagged augmented reality, Blink 182, future-technology, marketing | 1 Comment

Zugara Social Shopper

Posted on June 24, 2009 by Tom Carpenter

Zugara brings us the next installment of AR shopping. The company is an advertising agency that uses interactive marketing. They have an impressive client list including the company I work for, Toyota. Their new AR product – The Webcam Social … Continue reading →

Posted in augmented reality | Tagged augmented reality, future-technology, markerless, marketing | 4 Comments

The Marketing Friction of Gimmicks

Posted on May 22, 2009 by Tom Carpenter

During the next year, we’re going to see a host of new AR gimmicks and websites that will claim that AR has been used to improve their business. In this post from webdistortion.com, the author claims that 8 AR marketing … Continue reading →