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TweetMarkerless tracking has come a long way in the last year. The downside of this system is the custom graphics for the visual manual. It’s hard enough writing instructions for thousands of jobs in a production facility right now. This system would need to be leveraged on mass market jobs like oil changes at Jiffy …
Continue reading “Metaio’s Augmented Reality Worker Support”
Tweet Not the snazziest of article titles but I couldn’t think of anything catchier. That point brings me to the addendum topic of this blog post, which is the unsexy nature of the hard work that goes on behind the scenes in the AR movement. But first, let’s see what’s going on in the scene. W. Lee, Y. …
Tweet Last year at ISMAR09, the keynote speech from Mark Mine of the Disney Imagineering group, really intrigued me. I had been a hardcore Disney hater before that, but Mark’s behinds-the-scenes look at the technology of Disney, specifically how they used augmented reality, softened my stance. Cue forward almost one year exactly, in a strange twist …
TweetAbout a month ago, I proposed an augmented reality scale to help us define different applications of the technology. While the post received good feedback, I felt that it could use more refinement. This update will define the scaling between 1 and 10 for the Reality Recognition axis. This will help others use it, as …
Continue reading “Augmented Reality Scale Update (Reality Recognition)”
TweetThe last few months, we bloggers have decried the gimmicky nature of most augmented reality marketing campaigns. Mostly, the problem lies in their clunky implementations of the technology. Printing out markers and holding them up to the screen are as old as watching LOST or wearing Crocs. Successful usage of the technology relies on the …
Continue reading “Vampire Diaries Augmented Reality Storescapes”
Tweet Good product design is hard to create. Interacting with the product should be effortless, engaging and should stimulate the user to think, “What have I been doing all these years without this product?” When products are created with the end-user in mind, then problems are solved without the user ever having to ask. This should …
TweetZugara brings us the next installment of AR shopping. The company is an advertising agency that uses interactive marketing. They have an impressive client list including the company I work for, Toyota. Their new AR product – The Webcam Social Shopper uses AR markers with motion capture to help the shopper “try-on” different clothing. I …
TweetIf you’ve ever been skiing, then you know part of your time on the lift is spent figuring out where you are on the mountain, where you’re going to go next and hoping you don’t lose the rest of your group on the way there. The demo shown in this video will help paint the …
TweetI’d like to take a moment and review the AR happenings around the net in the last month about augmented reality. * Not one, but two AR frameworks are being released – Layar and Gamaray; both for Google’s Android. Augmented Times and Games Alfresco scooped both. * News on a number of handheld AR Games: …
TweetI’m not going to go into too much detail, because Rouli gives us an excellent run down on the Augmented Times, but I think this is an important step in “creating the cloud“. Who knows, Layar could be the early version of Netscape, except for an AR world. Good job crew …