Posts Tagged games alfresco

What I Want For Augmented Reality in 2010

I was going to expand on my predictions that Rouli had posted on Games Alfresco because, frankly, they were pretty lame (mine and not the other nine, those were good.)  But decided that there have been enough predictions for 2010.  So instead, I want to go over the things I want to happen in 2010 in regards to augmented reality.   

1. I want the Nexus One phone from Google to be untethered, cheap and make AR apps fun.

2. I want to be surprised by an AR ready HMD.

3. I want to see fun, creative AR games that are across all platforms and come at an affordable price. 

4. I want the AR inspection assist project I’m working on with Metaio to go flawlessly and for it to revolutionize the way we do difficult inspection job at Toyota and make it easier on our team members. 

5. I want Google Goggles to be a database that other programs can use for pattern recognition and markerless tracking.

6. I want to attend ISMAR10 even though its all the way over in South Korea.

7. I want the ISMAR09 presentations to be put up on YouTube so we can see all the great things that happened.

8. I want Apple to free their live video API for better AR on the iPhone.

9. I want to know what Neogence Enterprises has been working on all these years. 

10. I want to continue to make Games Alfresco the hands-down, defacto source for all your augmented reality news. 

So for all you programmers and entrepreneurs working on the latest in augmented reality tech, even though I may put up your YouTube video or link to your webpage and make semi-snarky comments about its usefulness or how its so-2009, I certainly appreciate your hard work.  Unless you were just mailing it in hoping to capitalize on the AR buzz, then you deserve it and then some.  For all of you in the former category, I leave you with my two favorite quotes to keep you going when things get tough:

All courses of action are risky, so prudence is no in avoiding danger (it’s impossible), but calculating risk and acting decisively.  Make mistakes of ambition and not mistakes of sloth.  Develop the strength to do bold things, not the strength to suffer. 

   — Niccolo Machiavelli, The Prince

IT IS NOT THE CRITIC WHO COUNTS: not the man who points out how the strong man stumbles, or where the doer of deeds could have done them better.  The credit belongs to the man who is actually in the arena, whose face is marred by dust and sweat and blood, who strives valiantly, who errs and comes up short again and again…who spends himself in a worthy cause; who, at the best, knows, in the end, the triumph of high achievement, and who at the worst, if he fails, at least fails while daring greatly. 

   — Teddy Roosevelt

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Augmented Reality Year in Review – 2009

The year 2009 has been an important milestone in the development of augmented reality as an important future technology.  While markers and marketing campaigns captured the early interest of the year, the bigger story was the porting of augmented reality to the various smartphones in the second half. 

But those two generalities aren’t the only thing that happened in 2009 in regards to augmented reality.  I’m going to take a look back at the year, month-by-month, to remember how the year unfolded, so we better understand the direction of the future. 

January

Back at the dawn of 2009, all the augmented reality news you needed to know was in one place – Games Alfresco.  Hope was high and all the pieces seemed to be clicking into place. 

Biggest News of the MonthMetaio releases its Lego AR boxes

   * By a long shot, Metaio’s release of the augmented reality Lego box was the biggest news of the month.  When you can get Angela Merkel and the Govenator to pose with your product, you’re doing well.

Coolest App/VideoiPhone App Helps Solve Rubix Cube

   * This app portents of things to come in the future as products like Google Goggles amp up the possibilities of reality-search.  Using specific algorithms (agents) for specific tasks, there will be an app for everything you want to do in the future.

Best Article / InterviewUgoTrade Interview with Robert Rice

   * Though Robert hasn’t delivered on his promise of a Neogence product by mid-year (though the Apple video API has stymied their progress), the rest of the interview is full of great quotes and nuggets about augmented reality.

   * Notable quotes from Robert that show how much he understands the industry:

But yes, I’d say that the next 18 months are going to be very interesting with a lot of money being thrown around, new ventures, and plenty of content/applications. I expect most of this will be centered on single user AR experienced through a mobile device with a screen (iPhone, android, etc.). I expect that there will be a significant boost after Vuzix releases some of their wearable *transparent* displays, putting Microvision back into the “has potential but is too quiet” position.

Remember, one of the biggest risks that AR has, is being branded as “novelty”, which means “cool for five minutes but ultimately a waste of time.” I think we have a ways to go before something is truly useful, but as 2009 progresses we should start seeing some effort here. I’d guess 2010 before something really useful comes out…at least something practical.

Now, having said that, I should say that I expect entertainment and games to take the lead (as usual), although there are a few companies really trying to leverage AR and video/graphics compositing for marketing (brochures) and location based methods (kiosks, large screen projections, etc.)

Other notable things that happened in JanuaryThe Augmented Times is born and Rouli Nir begins a great year of chronicling the happenings of AR. 

An auspicious quote from Rouli:

This blog is about Augmented Reality (AR). It is my firm belief that AR will be the next web revolution (the so called Web 3.0, and forget about that semantic web nonsense). In the next few years, stronger devices and better algorithms will enable us to merge the real world with cyberspace. Using your mobile phone (at first) or head up display (later on) every real object will be augmented and achieve a web presence. Tourism, shopping, advertisement, entertainment and education are only a few areas that will never be the same.

This blog mission is to document this revolution as it happens. We welcome you, and welcome our augmented future.

February

This month is relatively quiet due to it being handicapped by fewer days than the other months. 

Biggest News of the MonthAugmented Reality in Flash Now Commercially Available.

   *  Making the nuts-and-bolts tools of AR available for commercial use is always a good thing, especially when its paired with flash. 

Coolest App / Video“Sixth Sense” MIT Device.

   * Patty Maes unleashed this phenomenon on the web early last year and it still gets links and mentions today.  While projection based AR is probably not medium that we’ll all eventually use, the video showed tangible use-cases that help the non-initiated understand the embryonic technology.

Best Article / Interview – This comic from the Abstruse Goose sums up a lot about the future of ubiquitous computing (via Augmented Blog.)

 

 

 

 

 

 

 

 

 

Other notable things that happened in February- I started the Future Digital Life blog, which upon reading my early posts, makes me cringe a little.  Oh well, nothing ventured, nothing gained.  Also, Rouli starts the Weekly Linkfest, the best place to find the round up of AR news each week.

March

In like a lion, out like a lamb.  Augmented reality starts to get rolling in March with lots of goodies and promises.

Biggest News of the MonthMetaio and Vuzix Team Up to Create AR Goggles.

   * While the year has been mostly disappointing regarding HMDs, this was the one tangible piece of progress in the bunch.  The video Ori captured at the GDC portends to greater things.  While no companies have released products for the Vuzix+ARCam, we’ve recently seen an impressive project from Craig Kapp with his Whisper Deck

Coolest App / VideoBlair MacIntryre’s GA Tech team – Zombie Attack and Pit Strategy.

   * The videos showed what polished AR games can look like. 

Best Article / Interview – I’m going for a two-fer on this one because its hard to choose between Ori’s talk at WARM09 and Robert’s Decade of Ubiquity post

   * If you haven’t watched Ori’s talk, I highly recommend it.  Even though I’d seen the video, I made a point of hearing him live at ISMAR09 because I think its such a well thought-out call for human-based technology.  Robert’s vision is a bit more expansive and covers the whole of augmented reality.  I’ll leave you with another Robert quote:

We will break away from the desk, we will throw away our monitors, and our children will laugh at how large our IPhones are. They will struggle with how we ever managed to get work done with “windows” “webpages” and keyboards. They will be unable to fathom the concept of vinyl disks, typewriters, and landlines. But it all starts, and accelerates, during this next decade. Imagine everything that happened in the last decade, and multiply it. You haven’t seen anything yet. The next decade will make the last one pale in comparison.

Other notable things that happened in MarchTopps released augmented baseball cards and ISMAR09 begins calling for papers

April

Biggest News of the Month- Rouli and Ori team up on Games Alfresco to create the AR hub for all AR related news.   

   * The move allowed Ori to focus more on his company and gave Rouli the helm on the daily AR newscasting.  Looking back at the great job that GA has done, I’d say it was a good move.

Coolest App / VideoMarco Tempest’s AR card trick video.

   * The video hit the web in April and showed us how AR can change our perception of reality. 

Best Article / InterviewTim O’Reilly talks Web 2.0

   * Augmented Times identified the best quote from the video:

RFID is an evolutionary dead-end … semantic web or RFID is things “wearing name-tags”, and web 2.0 is learning to recognize things … We’re getting to that kind of augmented reality, where our computers will have senses that are as good as ours or better … they are going to recognize faces, they are going to recognize objects, they gonna have immediate recall. If you ask me “what’s the UI in five years”, it’s a pair of glasses … I’m gonna have some kind of little heads up display because I’m gonna look at something, I’m gonna walk around at a meeting and it will go “that’s Joe, you met him three years ago”.

Other notable things that happened in AprilGeorgia Tech fear of heights video (another peak into the future of augmented reality as a perception changer), Rouli’s call for marketers to stop using AR to sell cars, Lester at the Augmented Planet gets his blog started, Nokia point and find is out and a couple of articles about brain-computer interfaces: Honda controls robot and the brain-twitter breakthrough

May

Biggest News of the MonthMetaio releases Unifeye design demo.

Coolest App / VideoUseful AR from the US Postal Service.

   * Using FLARToolkit, the US postal service shows us that not all AR applications have to be novelity ones. 

Best Article / InterviewTish interviews Ori Inbar about mobile augmented reality

Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It’s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.

Other notable things that happened in May – My post about the Path to Augmented Vision, Programmer Joe talks AR at LOGIN, and 11 Industries to be Reinvented with Augmented Reality

June

Biggest News of the MonthLayar is online

   * The biggest news of the month by far.  Layar was the first big product release that got a buzz bump. 

Coolest App / VideoZugara Social Shopper.

   * The video showcased the use of motion capture to help eliminate the burdensome need for keyboards and mouses when you’re using augmented reality.  Zugara later put the technique into practice for their Cannonballz and Fashionista products.

Best Article / InterviewUgoTrade Interview with Blair MacIntyre

   * No surprise here.  Tish Shute continues to get great interviews with everyone important in the AR field. 

The problem with the mobile phone as a AR device is that problem of awareness. If I have a head mount on and I walk down the street and there is bunch of probably-not-useful-but-potentially-useful information floating by me, that’s a good thing, because I may see something that is useful or makes me think of something else.  But if I have to hold up my phone to see if something might be interesting nearby, I will never hold up my phone because at the time there is a high probability that there won’t be anything particularly important there.  You might imagine you can get around this by using alerts or something like that, but then you overload whatever alert channel you use.

Other notable things that happened in June- Ori asks us all about our favorite AR games of all time, Noah breaks onto the scene with his Touchless Glove Interface, and Goggle presents their paper on Computer Vision and Pattern Recognition (which later becomes Goggles). 

July

Biggest News of the MonthThe AR Consortium Announced

   * While its still unknown if the consortium has accomplished anything through cooperation, the intention of cooperation is a start.  Here’s to hoping we’ll see more fruit from this vine in 2010.

Coolest App / VideoAcrossAir Tube Finder.

   * At the time it was released we weren’t sure if it was a real product, but eventually we learned the truth and for a time, AcrossAir became the top selling AR app on the iPhone appstore. 

Best Article / InterviewUgoTrade Interview with Ori Inbar “Reality Reinvented

Ori:You are so right. It’s multiple elements in the industry that have to come together. You have the technology companies like Imagination and Metaio, then you have content companies like what we’re trying to do; the hardware vendors and the large content providers. Those brands that we’re trying to go after and educate them about the potential of AR. All these pieces need to come together for this market to ignite.

Other notable things that happened in JulyJames Alliban’s business card goes viral and AR Avatar toys are released at Comic Con.

August

Biggest News of the MonthYelp Introduces AR Monocle via Easter Egg

Coolest App / VideoBruce Sterling’s Layar Keynote – At the Dawn of the AR Industry

   * Bruce released an AR-infused novel Catyadids in 2009, so it was only natural that Layar asked him to speak about the fledgling industry.  The speech is memorable with too many great lines to pick from for quoting here. 

Best Article / InterviewThomas Wrobel’s Proposal for an Open AR Network

   * Easily Tish’s best interview because it turned into more than a reflection of past events or hopes for the future.  Tish and Thomas have since rallied AR professionals and amateurs to join the AR Wave collaborative effort.  They seek to use Wave as the platform for an open AR network and have recently been testing code. 

Other notable things that happened in AugustAR Strippers!

September

Biggest News of the MonthVuzix 920Wrap Will Not be See-Through

   * The biggest disappointment of the year was the news from Vuzix.  Good see-through AR glasses are supposed to release us from the tyranny of the “magic lens”.  Hoping 2010 brings better news, but I’m really waiting until 2011. 

Coolest App / VideoAugmenting Aerial Maps with Dynamic Information

Best Article / InterviewGene Becker’s Design Strategies for Magic Lens.

Other notable things that happened in SeptemberNo more Gamaray - Death of a Browser, Int13 and Total Immersion getting into bed, and the augmented reality reading list.

October

Biggest News of the MonthNews from ISMAR09, News from ISMAR09 #2 and UgoTrade ISMAR09 Coverage.

   * I was lucky enough to attend and speak at ISMAR09.   The energy of the participants was exceptional and I came away from it more jazzed about AR than I was going in.  Hopefully the ISMAR committee will be releasing the videos from the event soon. 

Coolest App / Video2D sketches become 3D reality

Best Article / InterviewISMAR09 HMD Review

   * I think I summed up the current state of HMDs for AR pretty well.  I’m hoping 2010 brings a suprise for AR HMDs.

Other notable things that happened in OctoberAR Wave discussion on UgoTrade, Wikitude for the iPhone first look and Giant Hand Torments City

November

Biggest News of the MonthJunaio hits the app store

Coolest App / VideoInteractive Entertainment Using AR

   * The videos about the Disney experiences were similar to what Mark Mine showed us at ISMAR.  They really show us how technology can transcend our perceptions of reality.

Best Article / Interview –  Augmented Planet’s Head-to-head browser test (and part 2)

   * Lester broke down the various browsers in this excellent hands-on challenge.  Read both parts to find out the winner.

Other notable things that happened in NovemberBusiness Week’s Article about: Getting Beyond the Hype and Robert Rice’s reply

December

Biggest News of the MonthGoggle Googles is released.

   * The giant has awoken.  Goggles has many implications for Googles ideas on the AR market.  This won’t be the last time we’ll hear from them about this technology.

Coolest App / VideoLayer 3.0

   * While Layar has since pulled the app from the app store and had to issue and apology, the version 3.0 still holds lots of promise

Best Article / InterviewAugmented Reality in 2010: Predictions (10 part series)

   * A wide swath of the AR blogosphere had the opportunity to participate in the predictions series from Games Alfresco run by Rouli Nir.  More interesting, snarky, and possibly-true predictions that you can shake an augmented stick at.

Other notable things that happened in DecemberAR Wave FAQ on UgoTrade, Enkin acquired by Google, ARDevCamp, Wikitude Teams Up with Lonely Planet, 10 Worse Uses of AR in 2009, and Nexus One News and Implications of AR

What It All Means

Whew.  After reviewing hundreds of articles and videos, I’m sure I’ve missed a number of important happenings from the year 2009.  If I have, please make sure to comment and I’ll add it if I have overlooked it. 

What does it all mean?  That is entirely up to you.  The year has brought many advances to augmented reality and the ceiling is sky-high for 2010.  There will be surprises, excuses, apologies, releases, re-releases and more.  Money will be pumped in, not all where it should go, and progress will be made.  We’ll laugh at the videos, smile at our favorite products and complain when it does work as expected.  Either way, it will be a year more interesting than the last and I’ll be here to watch it all unfold.

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10 Worst Uses of Augmented Reality in 2009

Tis the season to reflect and review the year that’s about the scuttle its caboose into 2010.  It’s been a huge year for augmented reality after decades of R&D, finally hitting the public’s awareness.  Unfortunately, not all applications of the nascent technology showcased its possibilities.  Instead, some slapped it into use without careful forethought and understanding of why augmented reality will be one of the most important technological aspects of our collective futures. 

So I present what I believe are the 10 worst uses of augmented reality in 2009.  I’m only looking at the commercial applications of AR, because R&D should be given the freedom to test code without stringent use-cases to guide its development.  And often the commercial AR was bad because it was rushed onto market in a lame attempt to cash in on growing hype. 

 

10.  Hangman

While I never found an actual release of this game, the demo alone at the Tampa Internet and Technology Summit 2009 made me grimace in pain.  Hopefully HD Interactive scuttled their AR plans after this demo and redrew their strategy.  When I first saw this video, it inspired me to write this post

 

9. Firefighter 360

The “360″ in the name is appropriate because you’ll be spinning in circles putting out fires.  This app is similar to many others released that have a live camera feed, but don’t actually connect to any real world objects.  The fires and firetrucks are reached through a console controller style interface.  To really be AR, I would expect players to have to move around. 

 

8. Mosquitoes

The description for the game reads — “This fun game uses the compass and accelerometer for a super realistic ‘augmented reality’ effect.”  If you have to use the word super for your game, then you’re probably not going to be successful.  If the mosquitoes actually landed on me or I had to move around the room to attack them, that would be cool, but once again the only thing I’m getting out of this game is dizziness.

7. Arcade Reality

Another AR shooter that could be played in a virtual environment for the same effect as the augmented one.  They at least get points for multiple game play modes. 

6. Dodge Avenger AR Campaign

As Rouli has been chronicling, augmented reality for selling cars jumped the shark last spring.  Dodge didn’t get the memo and released this PC based campaign last month. 

5. Virtual Makeup

Games Alfresco found this scary gem of an AR video in its Not Ready for Primetime post.  We’ve seen lots of compelling try-on kiosks for other products like shirts, hats and jewelry, but turning your customers into scary clowns probably isn’t a great idea. 

4. Avon Perfume

I’ll be the first to admit I could be missing something in the translation, but didn’t anyone tell Avon that perfumes smell and augmented reality is primarily about vision?  And how many people sit around posing pictures with their perfume bottles. 

3. Twitter 360

This one is more about timing and scope than anything.  The Twitter 360 app received much press including this spot on the Augmented Planet, but that same week, Layar came out with its 3.0 version which made Twitter layers possible within its browser.  The lifespan of these narrowly focused apps are going to become shorter and shorter as the reality browsers and big name companies like Google get into the game.

2. Best Buy Campaign

I could have picked from any number of paper marker based augmented reality campaigns, there were a ton of them this year, but I chose Best Buy from last spring as the unlucky example. 

1. Always Feminine Hygiene Ad

An epic fail for so many reasons.  Besides being a typical paper-based marker campaign, the use of augmented reality had no tie-in with the feminine hygiene product.  The usage was so bad I had to rant about it in July. 

There we have it, ten of the worst uses of augmented reality in 2009.  While augmented reality is on the rise and many applications are impressive uses of the technology, we still have quite a few stinkers in the bunch.  Usually the culprit is misunderstanding of the technology or rushing it to the public without deciding if its actually fixing anything.  Blake Collins from OneZeroThrice expanded on this trend in his post about Who is, and Who Isn’t Augmented Reality

And because I’m a nice guy, if you made it to my 10 worst list or you want to stay off of it for next year, I’m offering up my post about the 10 Things Your AR App Must Have to Succeed to help you mend your errant ways.  I wrote it in anticipation of the over-hyped iPhone 3.1 OS, but it can be applied to any usage of the technology.  While its certain there are misguided plans hatching at corporate conference rooms all over the world right now that will make us groan and roll our eyes at their attempts at augmented reality, I’m buoyed by the knowledge that it only takes a few proper applications to change the world.

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10 Things Your AR App Must Have to Succeed

With the iPhone OS 3.1 launch set to debut next month, I wanted to explore the features that are going to help make some AR apps succeed over others.  We’re going to be seeing a spike of releases since many have been working towards this moment waiting for the iPhone to become AR enabled, so its a good time to get those apps in tip-top shape. 

And while I’m personally smartphone agnostic, these are features that should be present on any app, no matter what the platform.  But the OS3.1 release will connect the hype of AR with the hype of the iPhone, so that’s why we need to talk about app features now.  Call it Hype2.0 if you’d like.

And now for the features:

1 – Solutions Not Gimmicks

The best products and services are solutions to a problem.  Going to your webcam to open up a 3D version of the product has lost its luster as a tired gimmick.  Find a reason that augmented reality can be useful for your customers.  And if you’re a car maker looking to use AR, listen to Rouli

Don’t be like Always, the feminine hygiene company, please…

 
 

2 – Social Connections

The reason these social connectors like Twitter and Facebook work is because they allow us to be nosy neighbors seeing what next person is doing.  The term “Keeping up with the Jonses” applies here.  Give your app a way to connect other people in creative and interesting ways.  Even if its seeing the high score along with a picture of you dodging a cannonball.

 

 3 – App Search

Google dominates the search wars because they’re the best at it.  Many functions of AR require pulling information from the data sphere and if it gets hijacked by spammers then the app will quickly lose its purpose.  No one wants to pull up a restaurant layer to find a nice place to eat in a new town and get a porn layer instead while your three smiling children peer over your shoulder. 

 

 

4 – Alacrity Wins

I could say apps need to be quick, but they need to be more than that.  The Webster’s definition of alacrity is “promptness in response” or “cheerful readiness.”  Apps should anticipate what the user wants and get it quickly.  If it takes 10 seconds for the camera to identify where its at so you can decide which way to walk, no one is going to use it.  If the processor is too slow, move your heavy lifting to servers off the smartphone.  Life moves quickly, your app should move at the same pace.  

 

5 – Unique Style

If you want your business to grow, your style should be tasteful and easily recognizable.  When people see your products they should instantly know who created it.  Already the Layar symbol has stuck into my head as a good product identifier. 

layar_logo

 

 

 

 

 

 

 

 

 

 

 

6 – Not Another Vista!

If I let my kids cook dinner for themselves they make cereal.  My wife will take six hours to make an exquisite dinner that uses every dish in the house, including a few of our neighbors.  The kids eat cereal because its easy to do.  My kids are your users.  They’re not going to make Chateaubriand no matter how good it tastes.  So make your apps simple to use. 

 

 

7 - Save the Trees, Please

Please don’t make me print out another marker to see your version of augmented reality.  We might be able to say that AR is a green product, but for all the papervision markers we’ve had to print out.   

 

8 – Now With Less Spam

 For the AR apps that allow user added content, we need to make sure we’re not besieged with spammers like the regular Internet.  While this might be an impossible request, at least consider the spammers in your product design. 

AT#8

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

9 – Tell Me A Story

Augmented reality was built by programmers, but it needs artists to grow.  Don’t forget to tell me a story and engage my emotions.  AR is a wonderful new medium with potential to tell stories in ways never told before.  The story can exist all around us or even in our living room. 

 

10 – FUN!!!

Now matter what the purpose of your app, even if its a serious one like saving the rain forest.  Don’t forget to make it fun (and maybe include a little magic).

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Link-a-palooza

I’m typing this post on my kids computer since my motherboard crashed on mine.  I had some more in-depth posts planned, but until I can get my computer up and running (new MB is currently installed and now partitioning the hard drive), I’m just going to throw out some interesting links.  Hopefully tomorow I can get some more meat up on the page. 

But before I do that, I’d like to thank all those that read and commented on my Path to Augmented Vision post which surpassed my previous top post Automating the Digitalization of the World.  Special thanks to Rouli who helped clean up my draft version of the post. 

Which leads me to the New SREngine video from Rouli/Ori’ssites.  The updated SREngine is fascinating and is an impressive piece of work for one man.  I can’t wait to see it on the iPhone. 

The next link is from Shepherd’s Piabout his talk “Instrumenting the World” and his recent experiences discussing Augmented Reality with various government groups including the DoDIIS (Department of Defense Intelligence Information Systems). 

Lastly, Jan at Augmented Reality Blog brings us a usability test of “Unifeye Design”–an augmented reality programming tool for non-programmers.  I didn’t get a chance to try it out, but I’m sure I will once I wrangle my new computer into submission.

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Creating the Cloud

Rouli and Ori have been churning great content faster than I can read it all.  The first is an expansive look at the various industries that might be revolutionized by AR.  The second is an interview with Ori Inbar from the UgoTrade.com site. 

The interview is pretty long, and hits a lot of great points about the past, present and future of AR.  Ori has an impressive wealth of ideas about the augmented reality movement.  I’d like to add to some of the points he made about developing the key pieces of AR using the open source communities.  Read this section of the interview:

Tish: So I’m going to put you in the role. You’ve got your dream job. You’re going to architect this community. So what are the key pieces and where would you like to see the open source communities take hold first?

Ori: Open source will not be exclusive. It’s going to live side by side with proprietary technology.

The key pieces? You have the user at the center. And the user interacts with a lens. The lens includes both the hardware and the software. And then the lens senses and interacts with the world, which includes people, things and places. And these people-things-places emit information – about who they are, where they are, what they’re doing, etc  – which is then stored in the cloud.

And then you have the content providers, the people and companies, composers who weave AR experiences through the pieces we mentioned before. These composers need a platform that glues these pieces together. Pieces of the platform will be on the lens, and in the world, and in the cloud. If you manage to remove the frictions, and connect these pieces into an experience that people like – then you have a platform. What the platform does it reduces the overhead and accelerates innovation.

Tish: Another problem virtual worlds faced in their development was their isolation from the world wide web.  Will augmented reality avoid this plight?

Ori:  Yes, I believe the key, like you said before, is not to reinvent the wheel. The cloud is already there.  Take Wikitude for example, all Mobilizyhad to do is build  a relatively simple client app, connected to wikipedia, and all of a sudden it offered a wealth of information in your field of view.

I think we can learn a lot from web 2.0. For example, in order to have a ubiquitous experience like Robert Rice and others are striving for, you’ll need to 3d map the world. Google earth like apps are going to help but it is not going to be sufficient. So let’s leverage people. Google became successful in part by making people work with them.  Each time you create a link from your blog to my blog their search engines learn from it.  So let’s find ways to make people create information that can be used for AR.

Creating the “cloud” content that AR developers use is an important piece of the puzzle.  The more information that exists in the cloud, the more developers can innovate. 

A small scale example of this idea is can be seen with mods for the MMO game World of Warcraft.  As I explained previously, the highly customizable interfaces players use in the game have access to much of the WoW cloud of data.  This has allowed WoW mod developers to create useful programs to help players find in game locations easier, manage their equipment and supplies, communicate between groups of 25 people during complex encounters and hundreds of other small tasks.

For real-life, we can’t rely on a paid subscription model that Blizzard uses for WoW to fund the cloud generation.  Instead we have to find innovative ways to generate the cloud, leveraging the tools we already have.  Here are some ideas on how to automate the cloud generation.

1) In Automation of the Digitilization of the World, I explained how Photosynth could be used to quickly populate the world of its digital architeture.

2) Raw data needs to be more accessable for innovators to do new and interesting things with it.  Hyunyoung Choi, a Google employee, shows us how he uses Google Trends to help make economic forecasts more accurate in this economist.com article

3) Ori already mentioned the social databases like Facebook and MySpace.  These would be useful displays of personal information, though I would like to restrict who can see what information. 

4) Businesses should allow access to the raw data from their websites so people can compare pricings between different stores or other useful endevours. 

5) Always-on cameras could add information to the data stream through simple counting exercises.  Counting cars on a highway or road and using the GPS to track location could help solve traffic issues through better information. 

6) User created content.  Make is easy for anyone to information to the Digital Sea.  I think a series of information layers for any geolocation would be useful.  Layer one might be basic directions.  Layer two business information for consumers.  Layer three structural information for city engineers.  Layer four a social layer for who passed through the area.  Layer five could be a free-for-all space for anyone to experiment. 

Create the cloud and they will come.  The more raw data is available, the more innovations will create interesting content to drive the augmented reality movement.

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Ori/Rouli’s Weekly Linkfest

In case  you missed it, Rouli has posted his weekly linkfest.  

Congratulations to the 100th post for Games Alfresco, but you’d better get moving, I’m rapidly catching up to you guys.

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The AR Hub

While I’ve only recently joined the AR conversation, Ori at Games Alfresco, and Rouli at Augmented Times, have been promoting AR for the last year.  Rouli announced this week they will be combining forces to help create a central clearinghouse for AR information.  And I for one welcome our new AR overlords

Seriously, I think this is a great idea.  A lot of AR content exists in various blogs, and I think the conversation between them could be enhanced by a site bringing them together.  Bravo guys, I’ll be happy to contribute. 

Lastly, Jan over at the Augmented Reality Blog, brought up that he would be giving us a little series about augmented reality in a production process.  I’ve had the pleasure of speaking to Jan about his company’s products for some projects at Toyota, and I’m looking forward to hearing more about his other ideas.

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