Augmented Reality Birthday Card

TweetThe birthday card in the video is unremarkable by augmented reality standards.  However, I think it does open up an interesting business opportunity for someone who can weasel their way into bed with a big name greeting card producer like Hallmark.  I’ll explain more: The example in this video uses a standard marker for displaying […]

Steal This Idea – Fan Movies

TweetMost people have never seen a fan movie, nor had they ever considered that armies of rabid fans would spend their time and hard earned money to make a film as homage. But they do.  Some use games like World of Warcraft to stage their movies and others use animation and the really serious use amateur […]

The Marketing Friction of Gimmicks

TweetDuring the next year, we’re going to see a host of new AR gimmicks and websites that will claim that AR has been used to improve their business.  In this post from webdistortion.com, the author claims that 8 AR marketing campaigns have been “used…to great effect.”  Unless the desired effect was to print out lots […]


TweetI’m typing this post on my kids computer since my motherboard crashed on mine.  I had some more in-depth posts planned, but until I can get my computer up and running (new MB is currently installed and now partitioning the hard drive), I’m just going to throw out some interesting links.  Hopefully tomorow I can […]

Steal This Idea – The Marble Run

TweetIf you’ve ever bought a marble run, rollercoaster or any other type of plastic track that requires hours of set up and falls to pieces at the wrong touch, then you’ll appreciate this idea.  Last week, my wife and kids set up a marble run in our living room.  It took hours to set up […]

Immersion’s Cubtile 3D Multitouch Device

TweetThe following video from Immersion R&D shows the manipulation of a 3D object using their Cubtile device.  I’m not particularly keen on the cube because it seems more like a prop out of a bad science fiction movie rather than a real interface device.  I really couldn’t imagine having one of those in my house […]

Interview with Krista Goering

TweetLast fall I attended the Saturday Writers conference and listened to a talk given by Krista Goering from the Krista Goering Literary Agency LLC.  Krista enlightened us with the inner workings of the publishing industry.  This knowledge has been instructive as I have researched the effects of the newer digital distribution models like e-Books, print-on-demand and the […]

AR Plug-In for Google SketchUp

TweetAR Media, a brand of Inglobe Technologies, has released an AR plug-in for Google SketchUp.  Google SketchUp is a program that can create, modify and share 3D models.  The plug-in allows for use those models in an AR environment.  They have versions (AR-Media Plugin v1.1) for both Windows and Mac.  An installation and user guide can […]

Designing for an Augmented Reality World

TweetThomas Purves brings us a nice presentation on augmented reality.  Some thought provoking material and I like the line:  “In the new augmented reality, the web surfes you.” Designing for an Augmented Reality world View more presentations from thomas.purves. I might add more comments later, but right now I’m busy conserving all my energy in […]