What the Movie Avatar Can Teach Augmented Reality

TweetThe biggest news about the movie Avatar has been the 3D experience and the way its blown the doors off the previous records. The movie has garnered huge success because it pushed the boundaries of technology and told an interesting story. I loved the movie and the way 3D helped give more perspective to the enviroment. […]

Insights Into Augmented Reality from Total Immersion

TweetTotal Immersion leads the augmented reality industry in total projects (around 125 last year and they’re expecting over 250 in 2010.) They’ve successfully created world-wide campaigns like Coke Zero and the Avatar i-Tag game line. So when they talk about augmented reality, I want to make sure I’m taking notes. Iriny Kuznetsova from 2Nova interviewed […]

Total Immersion – McDonald’s & Avatar Worldwide Promotion

TweetPress Release   WANT AN INTERGALACTIC EXPERIENCE WITH THOSE FRIES?  MCDONALD’S ORDERS UP AUGMENTED REALITY FROM TOTAL IMMERSION, IN GLOBAL PROMOTION FOR FOX’S ‘AVATAR’   AR Experiences Connect Film and Filmgoers Worldwide, In Biggest Mass Deployment of Augmented Reality to Date   LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab […]

Around the ARNet

TweetTop news around the augmented reality sites seems to be about the iPhone 3.1 release in September and how it will allow for AR apps.  Will be interesting to see how this changes some business plans. Before that all the talk was about the augmented reality business card from James Alliban.  Jonas from Toxin was […]