Archive for June 11th, 2009

Metaio Unifeye Design Demo 1.0 Review

Posted by Tom Carpenter in augmented reality on June 11th, 2009

Metaio recently released an AR software package demo called Unifeye Design Demo 1.0.  I’ve been meaning to do a review of the software, but my webcam was not up to snuff.  I’ve since upgraded the webcam and so I decided to do a short video explaining my experience with the software.

The focus of this review of the software was seeing how easy it was to figure out how to use it with little knowledge of augmented reality software.  In this regard, Metaio succeeded in their task.  As for the usefulness of the software, I think once we see what the full version can do, we’ll know more. 

So its a good first look at an AR programming package and I think it has promise for the future.  Looking forward for more information and updates from Metaio.  If you’d like to play with the software yourself, then download it here.

(Metaio Unifeye Design Demo 1.0 Review #2)

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Steal This Idea – AR Billboards

Posted by Tom Carpenter in Steal This AR Idea! on June 11th, 2009

If you’re walking around a major metropolitan area and you see this sign are you going to be intrigued enough to download the free app and see what it is?

ar-billboard

 

 

 

 

 

 

 

 

 

I think most people, assuming they have an iPhone (or Android or Pre), will be curious enough to do it.  It’s only a few clicks away.

After downloading the app and holding the camera toward the billboard, they invested their time and curiosity into your marketing campaign.  Showing them a fantastic AR construct sticking out of the billboard will grab their attention and strike your product into their memory.  And since the content is all on the Internet, a new AR picture can be generated as frequently as you’re willing to update it. 

Properly placed in a major downtown area like New York, London or Chicago, a marketing campaign could bring wild attention to your product and bring augmented reality to the masses.

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