Comments on: The Marketing Friction of Gimmicks http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/ Thu, 25 Aug 2011 03:30:03 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: 10 Things Your AR App Must Have to Succeed « The Future Digital Life http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-5140 10 Things Your AR App Must Have to Succeed « The Future Digital Life Mon, 24 Aug 2009 18:25:05 +0000 http://thomaskcarpenter.com/?p=412#comment-5140 [...] Going to your webcam to open up a 3D version of the product has lost its luster as a tired gimmick.  Find a reason that augmented reality can be useful for your customers.  And if you’re a [...] [...] Going to your webcam to open up a 3D version of the product has lost its luster as a tired gimmick.  Find a reason that augmented reality can be useful for your customers.  And if you’re a [...]

]]> By: Blake Callens http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-3515 Blake Callens Wed, 29 Jul 2009 18:36:12 +0000 http://thomaskcarpenter.com/?p=412#comment-3515 I'd like to point out that OneZeroThrice has already created a tool to allow Flash developers to create fully interactive (read: not just gimmicky), browser based AR with no need to learn the inner workings of marker detection. Plus, it's open source and 100% free. http://onezerothrice.com/artisan. I’d like to point out that OneZeroThrice has already created a tool to allow Flash developers to create fully interactive (read: not just gimmicky), browser based AR with no need to learn the inner workings of marker detection. Plus, it’s open source and 100% free. http://onezerothrice.com/artisan.

]]> By: Can We At Least Have A Reason To Use AR? « The Future Digital Life http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-3512 Can We At Least Have A Reason To Use AR? « The Future Digital Life Wed, 29 Jul 2009 17:44:08 +0000 http://thomaskcarpenter.com/?p=412#comment-3512 [...] Clearly who ever made this augmented reality campaign didn’t read this post. [...] [...] Clearly who ever made this augmented reality campaign didn’t read this post. [...]

]]> By: Tom Carpenter http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-1563 Tom Carpenter Sun, 24 May 2009 19:57:46 +0000 http://thomaskcarpenter.com/?p=412#comment-1563 @Paul - I agree that brand exposure and recognition is important, but I wanted to throw a tale of caution out to all those marketers wanting to jump on the AR bandwagon. And brand exposure and recognition is about sales, just a longer term view of getting the customers trust you so you can sell to them in the future. @Paul – I agree that brand exposure and recognition is important, but I wanted to throw a tale of caution out to all those marketers wanting to jump on the AR bandwagon.

And brand exposure and recognition is about sales, just a longer term view of getting the customers trust you so you can sell to them in the future.

]]> By: Paul Anthony http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-1557 Paul Anthony Sun, 24 May 2009 16:11:23 +0000 http://thomaskcarpenter.com/?p=412#comment-1557 Hi there, thanks for the reference back to my post - just to add to the conversation - not all marketing is about sales. Brand exposure and recognition is sometimes just as important. Regards, Paul Hi there,

thanks for the reference back to my post – just to add to the conversation – not all marketing is about sales. Brand exposure and recognition is sometimes just as important.

Regards,
Paul

]]> By: LelpJasp http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-1552 LelpJasp Sun, 24 May 2009 11:54:09 +0000 http://thomaskcarpenter.com/?p=412#comment-1552 Hi, discriminative posts there :-) through's recompense the compelling advice Hi, discriminative posts there :-) through’s recompense the compelling advice

]]> By: Business Marketing http://thomaskcarpenter.com/2009/05/22/the-marketing-friction-of-gimmicks/comment-page-1/#comment-1534 Business Marketing Sun, 24 May 2009 02:49:43 +0000 http://thomaskcarpenter.com/?p=412#comment-1534 Elsewhere, we continue to have tremendous success in emerging markets, which we expect to continue to grow strongly in the future. <a href="http://dodomarketing.blogtells.com/" rel="nofollow">Business Marketing</a> Elsewhere, we continue to have tremendous success in emerging markets, which we expect to continue to grow strongly in the future. Business Marketing

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