Archive for 2009
Whisper Deck: Voice Controlled Augmented Reality
Posted by Tom Carpenter in augmented reality on December 22, 2009
Wonderful proof-of-concept integration of voice recognition, web search, and FLARToolkit on a Vuzix+ARCam HMD. Certainly makes me drool for a commercial see-through HMD with an iPhone/Android level of operating system. His system also points in the direction of voice-command for HMDs until we can get good motion detection.
Go to Craig’s website for more information and get him to the next ARDevCamp, pronto.
Popularity: 22% [?]
10 Worst Uses of Augmented Reality in 2009
Posted by Tom Carpenter in AR Games, augmented reality on December 20, 2009
Tis the season to reflect and review the year that’s about the scuttle its caboose into 2010. It’s been a huge year for augmented reality after decades of R&D, finally hitting the public’s awareness. Unfortunately, not all applications of the nascent technology showcased its possibilities. Instead, some slapped it into use without careful forethought and understanding of why augmented reality will be one of the most important technological aspects of our collective futures.
So I present what I believe are the 10 worst uses of augmented reality in 2009. I’m only looking at the commercial applications of AR, because R&D should be given the freedom to test code without stringent use-cases to guide its development. And often the commercial AR was bad because it was rushed onto market in a lame attempt to cash in on growing hype.
10. Hangman
While I never found an actual release of this game, the demo alone at the Tampa Internet and Technology Summit 2009 made me grimace in pain. Hopefully HD Interactive scuttled their AR plans after this demo and redrew their strategy. When I first saw this video, it inspired me to write this post.
9. Firefighter 360
The “360″ in the name is appropriate because you’ll be spinning in circles putting out fires. This app is similar to many others released that have a live camera feed, but don’t actually connect to any real world objects. The fires and firetrucks are reached through a console controller style interface. To really be AR, I would expect players to have to move around.
8. Mosquitoes
The description for the game reads — “This fun game uses the compass and accelerometer for a super realistic ‘augmented reality’ effect.” If you have to use the word super for your game, then you’re probably not going to be successful. If the mosquitoes actually landed on me or I had to move around the room to attack them, that would be cool, but once again the only thing I’m getting out of this game is dizziness.
7. Arcade Reality
Another AR shooter that could be played in a virtual environment for the same effect as the augmented one. They at least get points for multiple game play modes.
6. Dodge Avenger AR Campaign
As Rouli has been chronicling, augmented reality for selling cars jumped the shark last spring. Dodge didn’t get the memo and released this PC based campaign last month.
5. Virtual Makeup
Games Alfresco found this scary gem of an AR video in its Not Ready for Primetime post. We’ve seen lots of compelling try-on kiosks for other products like shirts, hats and jewelry, but turning your customers into scary clowns probably isn’t a great idea.
4. Avon Perfume
I’ll be the first to admit I could be missing something in the translation, but didn’t anyone tell Avon that perfumes smell and augmented reality is primarily about vision? And how many people sit around posing pictures with their perfume bottles.
3. Twitter 360
This one is more about timing and scope than anything. The Twitter 360 app received much press including this spot on the Augmented Planet, but that same week, Layar came out with its 3.0 version which made Twitter layers possible within its browser. The lifespan of these narrowly focused apps are going to become shorter and shorter as the reality browsers and big name companies like Google get into the game.
2. Best Buy Campaign
I could have picked from any number of paper marker based augmented reality campaigns, there were a ton of them this year, but I chose Best Buy from last spring as the unlucky example.
1. Always Feminine Hygiene Ad
An epic fail for so many reasons. Besides being a typical paper-based marker campaign, the use of augmented reality had no tie-in with the feminine hygiene product. The usage was so bad I had to rant about it in July.
There we have it, ten of the worst uses of augmented reality in 2009. While augmented reality is on the rise and many applications are impressive uses of the technology, we still have quite a few stinkers in the bunch. Usually the culprit is misunderstanding of the technology or rushing it to the public without deciding if its actually fixing anything. Blake Collins from OneZeroThrice expanded on this trend in his post about Who is, and Who Isn’t Augmented Reality.
And because I’m a nice guy, if you made it to my 10 worst list or you want to stay off of it for next year, I’m offering up my post about the 10 Things Your AR App Must Have to Succeed to help you mend your errant ways. I wrote it in anticipation of the over-hyped iPhone 3.1 OS, but it can be applied to any usage of the technology. While its certain there are misguided plans hatching at corporate conference rooms all over the world right now that will make us groan and roll our eyes at their attempts at augmented reality, I’m buoyed by the knowledge that it only takes a few proper applications to change the world.
Popularity: 50% [?]
Trippy iPod Nano Augmented Reality Hack
Posted by Tom Carpenter in augmented reality on December 18, 2009
In the future people won’t take drugs, they’ll augment their vision with a perception enabler.
“Woah! I took my chrominance to the max!”
“When I got to the party, it was like my inverse telecine had doubled the shaders!”
“I think my reality has gone all lossy on me—”
Popularity: 12% [?]
Total Immersion – McDonald’s & Avatar Worldwide Promotion
Posted by Tom Carpenter in augmented reality on December 17, 2009
Press Release
WANT AN INTERGALACTIC EXPERIENCE WITH THOSE FRIES? MCDONALD’S ORDERS UP AUGMENTED REALITY FROM
TOTAL IMMERSION, IN GLOBAL PROMOTION FOR FOX’S ‘AVATAR’
AR Experiences Connect Film and Filmgoers Worldwide,
In Biggest Mass Deployment of Augmented Reality to Date
LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of
20th Century Fox’s “Avatar.”
Augmented reality pioneer Total Immersion (www.t-immersion.com) today announced that it has teamed up with McDonald’s on a global promotion for the film at its restaurants in 40 markets around the world – the most extensive deployment of AR technology to date. The promotion kicked off earlier this month, on hundreds of millions of McDonald’s boxes — and, on Dec. 18, on the web, at www.mcdonalds.com/avatar.
During the month and into January, product packaging in the U.S. for Big Macs will feature an AR “Thrill Card” on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie. Displayed before a webcam, the perforated “Thrill Card” becomes a portal into three unique, immersive Pandora environments – the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.
Players control their AR experiences by moving and tilting the “Thrill Cards” through the world of Pandora. They are invited to “Touch the Mysterious Anemonids” where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids. Players are then beckoned to “Navigate Across Ancient Vine Bridges,” where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains. In the third scenario, “Find Mystical Woodsprites,” players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.
“The McDonald’s/Avatar promotion delivers augmented reality on an unprecedented global scale,” said Bruno Uzzan, CEO, Total Immersion. “It’s by far the widest use of AR we’ve ever seen, potentially touching hundreds of millions worldwide. At the same time, it signals the arrival of digital experiences, to complement durable goods in the marketplace – a trend we expect will accelerate in the months and years ahead.
“Augmented reality does more than engage customers – it enlightens and entertains as well,” he said. “We’re as excited about the upcoming release of ‘Avatar’ as moviegoers worldwide, and this promotion with McDonald’s extends both the trailer and the energy building around the film. We’re absolutely thrilled to be part of this, and to offer a technology that conveys to consumers the magic of the movie.”
Links: Linkedin Facebook Twitter Blog
About Total Immersion
Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream. Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and the U.S., and supports a network of more than 50 partners worldwide. Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.
Media Contact for TI:
Ken Greenberg
Edge Communications, Inc.
818/990-5001
Popularity: 26% [?]
Total Immersion’s Ghost Hunting Experience
Posted by Tom Carpenter in augmented reality on December 16, 2009
Mark Pine, the keynote speaker from Disney Imagineering at ISMAR09, gave the audience compelling reasons why truly interactive experiences are the future of entertainment and the one I remember most was: “It’s about connecting with the user.”
Total Immersion has recently partnered with Hanwa Co. (Japan) to create a live action augmented reality video game that connects with the user in much the same way that Mark from Disney had displayed. Unlike the projection based AR system that Disney used, Total Immersion have their guests wear a backpack and wield a video gun to hunt ghosts in the fully explorable house earning points as they capture them.
“We’re demonstrating the magical ability of augmented reality to capture visitors’ attention and imagination,” said Bruno Uzzan, CEO, Total Immersion. “Guests experience real time interaction with augmented reality content — and are pulled into real life videogame, dynamically.”
More pictures can be seen on Total Immersion’s blog about AR and they recently uploaded this video to YouTube.
Total Immersion reports a high revisit rate with teens and gamers which bodes well for AR driven entertainment. Their AR entertainment experience makes me realize that the first real augmented reality HMDs won’t be bought by consumers, but instead will be used in malls and other family entertainment centers to create immersive gaming experiences like this ghost hunt.
As the technology becomes more robust with occlusion, better graphics, and faster tracking; the complexity of the games will grow. It’s not hard to imagine AR games like the one’s described in Larry Niven’s Dream Park taking over the laser tag centers in your local mall. We just won’t tell the kids that they’re really LARPing.
Popularity: 17% [?]
Nexus One Will Take Augmented Reality To The Next Level
Posted by Tom Carpenter in augmented reality on December 15, 2009
The details about the recently “dogfooded” smartphone from Google called the Nexus One have been surfacing more rapidly than a fart in the bathtub. For most the buzz centers around the Nexus One’s rumoured untethered bachelor lifestyle or potential $99 price, but I found the more interesting nugget of information to be the Snapdragon processor from Qualcomm.

The Snapdragon processor has 1GHz processor and onboard graphics and claims to produce 22 million triangles per second. Compare this to the iPhone which only produces 7 million triangles per second (see this comparison chart for more details.) Now we’re still way outside the realms of the desktop processors which light up screens at 60 million to 300 million triangles per second, but we’ve passed the old GameCube which ran at 12 million triangles per second
The Nexus One will also sport a 5 Megapixel flash camera with 720p HD recording possible. With the Android OS2.1 open API access to video, augmented reality will look better on the Nexus One than the sorry old iPhone and do so without all the annoying limitations from the Apple app store.
While the Nexus One is still a smartphone and limited by its small screen (aka “Magic Lens”); its better graphics, higher processing speeds, open OS and improved camera will make augmented reality work and look better. The real breakthroughs will come with a cheap HMD, but until then I think the Nexus One with the Snapdragon processor will help augmented reality take another step toward wide usage.
Popularity: 28% [?]
Augmented Reality Car System
Posted by Tom Carpenter in Steal This AR Idea!, augmented reality on December 14, 2009
Mobile computing devices are wonderful for bringing the world of information to our fingertips anywhere we go. Hurtling down the highway in one ton vehicles while trying to access our maps or find directions is not the safest way to drive.
This video shows an augmented reality street view using a Windows 7 notebook, Royaltek GPS, webcam, and an arduino board with 2-axis compass module.
The final intent of this garage-made system is unknown, but it certainly opens up possibilities for augmented reality car systems. Projection units could easily put these views onto the windshield and voice-command for GPS to keep it hands free is nothing new.
Speaking of GPS, did you know that you can get a TomTom GPS system with Snoop Dogg’s voice on it? Here’s the video to prove it.
How hard would it be for an AR GPS maker to have dual cams mounted on the dashboard with a projector blasting the screen information on your windshield? The car dimensions are fixed and the GPS is known, add in some object recognition for the occasional readjustment of geospatial location, and an AR car system could draw yellow lines on the road to follow and highlight points of interest along the way.
The technology exists and only needs someone to put the pieces together. I wouldn’t be suprised to learn a nimble startup had already started creating one. And even if such a project was started today, one could be on the market by late this year or next.
Popularity: 20% [?]
Augmented Reality App Review on AOTS
Posted by Tom Carpenter in augmented reality on December 10, 2009
I have a confession to make: I watch AOTS (Attack of the Show) almost every day and not just for Olivia Munn. If you’re a hardcore gadget and game nerd like myself, this show is crack. Though I was excited to see them discuss augmented reality for the first time, I thought they could have picked some better apps. They discussed Pocket Universe, Twitter 360 and Google Goggles. I agree with Goggles but would have like to have seen one of the older reality browsers shown like Wikitude, Layar or Junaio.
The spotlight on AR was nice, but I’m hoping they do some more in-depth reviews of the nascent technology in the future. I’d even lend them a hand with the research.
Popularity: 13% [?]





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