Archive for 2009

Augmented Reality Year in Review – 2009

The year 2009 has been an important milestone in the development of augmented reality as an important future technology.  While markers and marketing campaigns captured the early interest of the year, the bigger story was the porting of augmented reality to the various smartphones in the second half. 

But those two generalities aren’t the only thing that happened in 2009 in regards to augmented reality.  I’m going to take a look back at the year, month-by-month, to remember how the year unfolded, so we better understand the direction of the future. 

January

Back at the dawn of 2009, all the augmented reality news you needed to know was in one place – Games Alfresco.  Hope was high and all the pieces seemed to be clicking into place. 

Biggest News of the MonthMetaio releases its Lego AR boxes

   * By a long shot, Metaio’s release of the augmented reality Lego box was the biggest news of the month.  When you can get Angela Merkel and the Govenator to pose with your product, you’re doing well.

Coolest App/VideoiPhone App Helps Solve Rubix Cube

   * This app portents of things to come in the future as products like Google Goggles amp up the possibilities of reality-search.  Using specific algorithms (agents) for specific tasks, there will be an app for everything you want to do in the future.

Best Article / InterviewUgoTrade Interview with Robert Rice

   * Though Robert hasn’t delivered on his promise of a Neogence product by mid-year (though the Apple video API has stymied their progress), the rest of the interview is full of great quotes and nuggets about augmented reality.

   * Notable quotes from Robert that show how much he understands the industry:

But yes, I’d say that the next 18 months are going to be very interesting with a lot of money being thrown around, new ventures, and plenty of content/applications. I expect most of this will be centered on single user AR experienced through a mobile device with a screen (iPhone, android, etc.). I expect that there will be a significant boost after Vuzix releases some of their wearable *transparent* displays, putting Microvision back into the “has potential but is too quiet” position.

Remember, one of the biggest risks that AR has, is being branded as “novelty”, which means “cool for five minutes but ultimately a waste of time.” I think we have a ways to go before something is truly useful, but as 2009 progresses we should start seeing some effort here. I’d guess 2010 before something really useful comes out…at least something practical.

Now, having said that, I should say that I expect entertainment and games to take the lead (as usual), although there are a few companies really trying to leverage AR and video/graphics compositing for marketing (brochures) and location based methods (kiosks, large screen projections, etc.)

Other notable things that happened in JanuaryThe Augmented Times is born and Rouli Nir begins a great year of chronicling the happenings of AR. 

An auspicious quote from Rouli:

This blog is about Augmented Reality (AR). It is my firm belief that AR will be the next web revolution (the so called Web 3.0, and forget about that semantic web nonsense). In the next few years, stronger devices and better algorithms will enable us to merge the real world with cyberspace. Using your mobile phone (at first) or head up display (later on) every real object will be augmented and achieve a web presence. Tourism, shopping, advertisement, entertainment and education are only a few areas that will never be the same.

This blog mission is to document this revolution as it happens. We welcome you, and welcome our augmented future.

February

This month is relatively quiet due to it being handicapped by fewer days than the other months. 

Biggest News of the MonthAugmented Reality in Flash Now Commercially Available.

   *  Making the nuts-and-bolts tools of AR available for commercial use is always a good thing, especially when its paired with flash. 

Coolest App / Video“Sixth Sense” MIT Device.

   * Patty Maes unleashed this phenomenon on the web early last year and it still gets links and mentions today.  While projection based AR is probably not medium that we’ll all eventually use, the video showed tangible use-cases that help the non-initiated understand the embryonic technology.

Best Article / Interview – This comic from the Abstruse Goose sums up a lot about the future of ubiquitous computing (via Augmented Blog.)

 

 

 

 

 

 

 

 

 

Other notable things that happened in February- I started the Future Digital Life blog, which upon reading my early posts, makes me cringe a little.  Oh well, nothing ventured, nothing gained.  Also, Rouli starts the Weekly Linkfest, the best place to find the round up of AR news each week.

March

In like a lion, out like a lamb.  Augmented reality starts to get rolling in March with lots of goodies and promises.

Biggest News of the MonthMetaio and Vuzix Team Up to Create AR Goggles.

   * While the year has been mostly disappointing regarding HMDs, this was the one tangible piece of progress in the bunch.  The video Ori captured at the GDC portends to greater things.  While no companies have released products for the Vuzix+ARCam, we’ve recently seen an impressive project from Craig Kapp with his Whisper Deck

Coolest App / VideoBlair MacIntryre’s GA Tech team – Zombie Attack and Pit Strategy.

   * The videos showed what polished AR games can look like. 

Best Article / Interview – I’m going for a two-fer on this one because its hard to choose between Ori’s talk at WARM09 and Robert’s Decade of Ubiquity post

   * If you haven’t watched Ori’s talk, I highly recommend it.  Even though I’d seen the video, I made a point of hearing him live at ISMAR09 because I think its such a well thought-out call for human-based technology.  Robert’s vision is a bit more expansive and covers the whole of augmented reality.  I’ll leave you with another Robert quote:

We will break away from the desk, we will throw away our monitors, and our children will laugh at how large our IPhones are. They will struggle with how we ever managed to get work done with “windows” “webpages” and keyboards. They will be unable to fathom the concept of vinyl disks, typewriters, and landlines. But it all starts, and accelerates, during this next decade. Imagine everything that happened in the last decade, and multiply it. You haven’t seen anything yet. The next decade will make the last one pale in comparison.

Other notable things that happened in MarchTopps released augmented baseball cards and ISMAR09 begins calling for papers

April

Biggest News of the Month- Rouli and Ori team up on Games Alfresco to create the AR hub for all AR related news.   

   * The move allowed Ori to focus more on his company and gave Rouli the helm on the daily AR newscasting.  Looking back at the great job that GA has done, I’d say it was a good move.

Coolest App / VideoMarco Tempest’s AR card trick video.

   * The video hit the web in April and showed us how AR can change our perception of reality. 

Best Article / InterviewTim O’Reilly talks Web 2.0

   * Augmented Times identified the best quote from the video:

RFID is an evolutionary dead-end … semantic web or RFID is things “wearing name-tags”, and web 2.0 is learning to recognize things … We’re getting to that kind of augmented reality, where our computers will have senses that are as good as ours or better … they are going to recognize faces, they are going to recognize objects, they gonna have immediate recall. If you ask me “what’s the UI in five years”, it’s a pair of glasses … I’m gonna have some kind of little heads up display because I’m gonna look at something, I’m gonna walk around at a meeting and it will go “that’s Joe, you met him three years ago”.

Other notable things that happened in AprilGeorgia Tech fear of heights video (another peak into the future of augmented reality as a perception changer), Rouli’s call for marketers to stop using AR to sell cars, Lester at the Augmented Planet gets his blog started, Nokia point and find is out and a couple of articles about brain-computer interfaces: Honda controls robot and the brain-twitter breakthrough

May

Biggest News of the MonthMetaio releases Unifeye design demo.

Coolest App / VideoUseful AR from the US Postal Service.

   * Using FLARToolkit, the US postal service shows us that not all AR applications have to be novelity ones. 

Best Article / InterviewTish interviews Ori Inbar about mobile augmented reality

Ori: Just like with every emerging technology in history, people never bought the technology, they bought the content, the apps, the benefits that came on top of the technology. Whether it was VHS winning over Beta Max, or BluRay winning over HD. It’s always because of more/better content. Look at the video game console war: Xbox, and Nintendo did better than Sony just because they had more and better games. Even Windows was a success thanks to its applications. People bought it for the applications not the OS. The content is the first to drive demand.

Other notable things that happened in May – My post about the Path to Augmented Vision, Programmer Joe talks AR at LOGIN, and 11 Industries to be Reinvented with Augmented Reality

June

Biggest News of the MonthLayar is online

   * The biggest news of the month by far.  Layar was the first big product release that got a buzz bump. 

Coolest App / VideoZugara Social Shopper.

   * The video showcased the use of motion capture to help eliminate the burdensome need for keyboards and mouses when you’re using augmented reality.  Zugara later put the technique into practice for their Cannonballz and Fashionista products.

Best Article / InterviewUgoTrade Interview with Blair MacIntyre

   * No surprise here.  Tish Shute continues to get great interviews with everyone important in the AR field. 

The problem with the mobile phone as a AR device is that problem of awareness. If I have a head mount on and I walk down the street and there is bunch of probably-not-useful-but-potentially-useful information floating by me, that’s a good thing, because I may see something that is useful or makes me think of something else.  But if I have to hold up my phone to see if something might be interesting nearby, I will never hold up my phone because at the time there is a high probability that there won’t be anything particularly important there.  You might imagine you can get around this by using alerts or something like that, but then you overload whatever alert channel you use.

Other notable things that happened in June- Ori asks us all about our favorite AR games of all time, Noah breaks onto the scene with his Touchless Glove Interface, and Goggle presents their paper on Computer Vision and Pattern Recognition (which later becomes Goggles). 

July

Biggest News of the MonthThe AR Consortium Announced

   * While its still unknown if the consortium has accomplished anything through cooperation, the intention of cooperation is a start.  Here’s to hoping we’ll see more fruit from this vine in 2010.

Coolest App / VideoAcrossAir Tube Finder.

   * At the time it was released we weren’t sure if it was a real product, but eventually we learned the truth and for a time, AcrossAir became the top selling AR app on the iPhone appstore. 

Best Article / InterviewUgoTrade Interview with Ori Inbar “Reality Reinvented

Ori:You are so right. It’s multiple elements in the industry that have to come together. You have the technology companies like Imagination and Metaio, then you have content companies like what we’re trying to do; the hardware vendors and the large content providers. Those brands that we’re trying to go after and educate them about the potential of AR. All these pieces need to come together for this market to ignite.

Other notable things that happened in JulyJames Alliban’s business card goes viral and AR Avatar toys are released at Comic Con.

August

Biggest News of the MonthYelp Introduces AR Monocle via Easter Egg

Coolest App / VideoBruce Sterling’s Layar Keynote – At the Dawn of the AR Industry

   * Bruce released an AR-infused novel Catyadids in 2009, so it was only natural that Layar asked him to speak about the fledgling industry.  The speech is memorable with too many great lines to pick from for quoting here. 

Best Article / InterviewThomas Wrobel’s Proposal for an Open AR Network

   * Easily Tish’s best interview because it turned into more than a reflection of past events or hopes for the future.  Tish and Thomas have since rallied AR professionals and amateurs to join the AR Wave collaborative effort.  They seek to use Wave as the platform for an open AR network and have recently been testing code. 

Other notable things that happened in AugustAR Strippers!

September

Biggest News of the MonthVuzix 920Wrap Will Not be See-Through

   * The biggest disappointment of the year was the news from Vuzix.  Good see-through AR glasses are supposed to release us from the tyranny of the “magic lens”.  Hoping 2010 brings better news, but I’m really waiting until 2011. 

Coolest App / VideoAugmenting Aerial Maps with Dynamic Information

Best Article / InterviewGene Becker’s Design Strategies for Magic Lens.

Other notable things that happened in SeptemberNo more Gamaray - Death of a Browser, Int13 and Total Immersion getting into bed, and the augmented reality reading list.

October

Biggest News of the MonthNews from ISMAR09, News from ISMAR09 #2 and UgoTrade ISMAR09 Coverage.

   * I was lucky enough to attend and speak at ISMAR09.   The energy of the participants was exceptional and I came away from it more jazzed about AR than I was going in.  Hopefully the ISMAR committee will be releasing the videos from the event soon. 

Coolest App / Video2D sketches become 3D reality

Best Article / InterviewISMAR09 HMD Review

   * I think I summed up the current state of HMDs for AR pretty well.  I’m hoping 2010 brings a suprise for AR HMDs.

Other notable things that happened in OctoberAR Wave discussion on UgoTrade, Wikitude for the iPhone first look and Giant Hand Torments City

November

Biggest News of the MonthJunaio hits the app store

Coolest App / VideoInteractive Entertainment Using AR

   * The videos about the Disney experiences were similar to what Mark Mine showed us at ISMAR.  They really show us how technology can transcend our perceptions of reality.

Best Article / Interview –  Augmented Planet’s Head-to-head browser test (and part 2)

   * Lester broke down the various browsers in this excellent hands-on challenge.  Read both parts to find out the winner.

Other notable things that happened in NovemberBusiness Week’s Article about: Getting Beyond the Hype and Robert Rice’s reply

December

Biggest News of the MonthGoggle Googles is released.

   * The giant has awoken.  Goggles has many implications for Googles ideas on the AR market.  This won’t be the last time we’ll hear from them about this technology.

Coolest App / VideoLayer 3.0

   * While Layar has since pulled the app from the app store and had to issue and apology, the version 3.0 still holds lots of promise

Best Article / InterviewAugmented Reality in 2010: Predictions (10 part series)

   * A wide swath of the AR blogosphere had the opportunity to participate in the predictions series from Games Alfresco run by Rouli Nir.  More interesting, snarky, and possibly-true predictions that you can shake an augmented stick at.

Other notable things that happened in DecemberAR Wave FAQ on UgoTrade, Enkin acquired by Google, ARDevCamp, Wikitude Teams Up with Lonely Planet, 10 Worse Uses of AR in 2009, and Nexus One News and Implications of AR

What It All Means

Whew.  After reviewing hundreds of articles and videos, I’m sure I’ve missed a number of important happenings from the year 2009.  If I have, please make sure to comment and I’ll add it if I have overlooked it. 

What does it all mean?  That is entirely up to you.  The year has brought many advances to augmented reality and the ceiling is sky-high for 2010.  There will be surprises, excuses, apologies, releases, re-releases and more.  Money will be pumped in, not all where it should go, and progress will be made.  We’ll laugh at the videos, smile at our favorite products and complain when it does work as expected.  Either way, it will be a year more interesting than the last and I’ll be here to watch it all unfold.

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Whisper Deck: Voice Controlled Augmented Reality

Wonderful proof-of-concept integration of voice recognition, web search, and FLARToolkit on a Vuzix+ARCam HMD.  Certainly makes me drool for a commercial see-through HMD with an iPhone/Android level of operating system.  His system also points in the direction of voice-command for HMDs until we can get good motion detection. 

Go to Craig’s website for more information and get him to the next ARDevCamp, pronto. 

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Junaio 1.5 is Now in the App Store

***Press Release*** 

junaio 1.5 is Now in the App Store; Enhanced Data Search and Overlay, New Social Capabilities, and Improved Usability  
 
December 21, 2009 – SAN FRANCISCO -
junaio version 1.5 is now available in the App store with enhanced features from version 1.0. Based on user feedback, version 1.5 has enhanced live-view functionalities, new social features, and improved usability.

Enhanced Live Overlay and Local Search Features:

  

- Enhanced live-view using Google Local Search to display points of interest at locations, such as restaurants, businesses, etc.
 

 New Social Features:

- Rating and commenting on scenes generated by other users- Publish augmented reality scenes to Twitter using Twitpic

- Tagging weblinks, text messages, post-it notes in the real world using www.junaio.com

- Ability to publish content to multiple social networks

- Jump to location on Google maps where the content was published

Improved user interface and enhancements:
 
- Enhanced edit-mode for scenes
- Greater usability and interface- New user-interface on www.junaio.com

- Faster download speed

The enhancements to the junaio platform will make it easier for users to search for things of interest around them or create their own augmented reality content and share it with others. Users can publish their augmented reality picture or leave weblinks, text messages, and 3D objects in the real world by geo-tagging them on www.junaio.com. The new enhancements will make it more fun for users to share their content with friends or for others to see with added rating, commenting, and uploading features.
junaio’s goal is to bring Augmented Reality more prominently into everyday use. Last week, CTO of metaio announced the opening of its junaio API to developers to encourage additional content creation and other possibilities such as augmented reality gaming (http://www.metaio.com/media-press/)
“junaio is all about the user having fun with augmented reality and creating their own content to share with friends or for others’ to see,” says Lisa Murphy, product marketing manager for junaio. “We have learned a lot from our users in the 1

st version and are bringing more features that the users want in 1.5 and in future releases.”

About junaio 
 

 junaio is an open mobile augmented reality platform that allows users and developers to create their own augmented content and publish it to the real world. The platform is currently available on the iPhone and allows users to search visually for content generated by other users or locate points of interest such as restaurants, cafes, businesses in a 360 degree live-view. junaio is metaio’s ongoing project to create a social and interactive mobile augmented reality platform in addition to their established professional and online-solutions. To learn more about junaio, visit www.junaio.com or watch the demo video at http://www.youtube.com/user/metaioAR#p/u/5/2_fYcdH2nMY

  

About metaio
  

As a pioneer in the area of augmented reality technology, metaio develops software products to allow visual interaction between the real and virtual world. Augmented reality lets you place 3D animations and contents directly into live video streams, but also supports the seamless integration of images from the external user environment. Founded in February 2003, metaio has offices in San Francisco, Munich and Seoul. metaio has more than 160 customers and hundreds of thousands end-users in a variety of markets, including BMW, Daimler, Siemens, Toyota, Peugeot, Popular Science, Gillette, LEGO, MINI, Universal Home Entertainment and Volkswagen.
  

 
Media Contact:
Lisa Murphy

Phone: +1 415 814 3594

Email: lisa.murphy@metaio.com

 
 
 

 

Like this scene, show on map Commenting Features Publish to junaio, Facebook or Twitter
Better live-view search Enhanced edit-mode New www.junaio.com user interface

 

 
- Sort scenes by popularity

 

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10 Worst Uses of Augmented Reality in 2009

Tis the season to reflect and review the year that’s about the scuttle its caboose into 2010.  It’s been a huge year for augmented reality after decades of R&D, finally hitting the public’s awareness.  Unfortunately, not all applications of the nascent technology showcased its possibilities.  Instead, some slapped it into use without careful forethought and understanding of why augmented reality will be one of the most important technological aspects of our collective futures. 

So I present what I believe are the 10 worst uses of augmented reality in 2009.  I’m only looking at the commercial applications of AR, because R&D should be given the freedom to test code without stringent use-cases to guide its development.  And often the commercial AR was bad because it was rushed onto market in a lame attempt to cash in on growing hype. 

 

10.  Hangman

While I never found an actual release of this game, the demo alone at the Tampa Internet and Technology Summit 2009 made me grimace in pain.  Hopefully HD Interactive scuttled their AR plans after this demo and redrew their strategy.  When I first saw this video, it inspired me to write this post

 

9. Firefighter 360

The “360″ in the name is appropriate because you’ll be spinning in circles putting out fires.  This app is similar to many others released that have a live camera feed, but don’t actually connect to any real world objects.  The fires and firetrucks are reached through a console controller style interface.  To really be AR, I would expect players to have to move around. 

 

8. Mosquitoes

The description for the game reads — “This fun game uses the compass and accelerometer for a super realistic ‘augmented reality’ effect.”  If you have to use the word super for your game, then you’re probably not going to be successful.  If the mosquitoes actually landed on me or I had to move around the room to attack them, that would be cool, but once again the only thing I’m getting out of this game is dizziness.

7. Arcade Reality

Another AR shooter that could be played in a virtual environment for the same effect as the augmented one.  They at least get points for multiple game play modes. 

6. Dodge Avenger AR Campaign

As Rouli has been chronicling, augmented reality for selling cars jumped the shark last spring.  Dodge didn’t get the memo and released this PC based campaign last month. 

5. Virtual Makeup

Games Alfresco found this scary gem of an AR video in its Not Ready for Primetime post.  We’ve seen lots of compelling try-on kiosks for other products like shirts, hats and jewelry, but turning your customers into scary clowns probably isn’t a great idea. 

4. Avon Perfume

I’ll be the first to admit I could be missing something in the translation, but didn’t anyone tell Avon that perfumes smell and augmented reality is primarily about vision?  And how many people sit around posing pictures with their perfume bottles. 

3. Twitter 360

This one is more about timing and scope than anything.  The Twitter 360 app received much press including this spot on the Augmented Planet, but that same week, Layar came out with its 3.0 version which made Twitter layers possible within its browser.  The lifespan of these narrowly focused apps are going to become shorter and shorter as the reality browsers and big name companies like Google get into the game.

2. Best Buy Campaign

I could have picked from any number of paper marker based augmented reality campaigns, there were a ton of them this year, but I chose Best Buy from last spring as the unlucky example. 

1. Always Feminine Hygiene Ad

An epic fail for so many reasons.  Besides being a typical paper-based marker campaign, the use of augmented reality had no tie-in with the feminine hygiene product.  The usage was so bad I had to rant about it in July. 

There we have it, ten of the worst uses of augmented reality in 2009.  While augmented reality is on the rise and many applications are impressive uses of the technology, we still have quite a few stinkers in the bunch.  Usually the culprit is misunderstanding of the technology or rushing it to the public without deciding if its actually fixing anything.  Blake Collins from OneZeroThrice expanded on this trend in his post about Who is, and Who Isn’t Augmented Reality

And because I’m a nice guy, if you made it to my 10 worst list or you want to stay off of it for next year, I’m offering up my post about the 10 Things Your AR App Must Have to Succeed to help you mend your errant ways.  I wrote it in anticipation of the over-hyped iPhone 3.1 OS, but it can be applied to any usage of the technology.  While its certain there are misguided plans hatching at corporate conference rooms all over the world right now that will make us groan and roll our eyes at their attempts at augmented reality, I’m buoyed by the knowledge that it only takes a few proper applications to change the world.

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Trippy iPod Nano Augmented Reality Hack

In the future people won’t take drugs, they’ll augment their vision with a perception enabler. 

“Woah! I took my chrominance to the max!”

“When I got to the party, it was like my inverse telecine had doubled the shaders!”

“I think my reality has gone all lossy on me—”

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Total Immersion – McDonald’s & Avatar Worldwide Promotion

Press Release

 

WANT AN INTERGALACTIC EXPERIENCE WITH THOSE FRIES?  MCDONALD’S ORDERS UP AUGMENTED REALITY FROM

TOTAL IMMERSION, IN GLOBAL PROMOTION FOR FOX’S ‘AVATAR’

 

AR Experiences Connect Film and Filmgoers Worldwide,

In Biggest Mass Deployment of Augmented Reality to Date

 

LOS ANGELES (Dec. 17, 2009) – You’ve seen the trailer — now grab a bite of augmented reality to accompany your Big Mac as you gear up for the Dec. 18 opening of

20th Century Fox’s “Avatar.” 

            Augmented reality pioneer Total Immersion (www.t-immersion.com) today announced that it has teamed up with McDonald’s on a global promotion for the film at its restaurants in 40 markets around the world – the most extensive deployment of AR technology to date.  The promotion kicked off earlier this month, on hundreds of millions of McDonald’s boxes — and, on Dec. 18, on the web, at www.mcdonalds.com/avatar.

During the month and into January, product packaging in the U.S. for Big Macs will feature an AR “Thrill Card” on the side of each box, delivering an up-close experience with the rich environments of Pandora, and revealing insights into the characters, fauna and flora from the movie.  Displayed before a webcam, the perforated “Thrill Card” becomes a portal into three unique, immersive Pandora environments – the Pandoran Rainforest, the Hallelujah Mountains and the Tree of Souls.

            Players control their  AR experiences by moving and tilting the “Thrill Cards” through the world of Pandora.  They are invited to “Touch the Mysterious Anemonids” where they watch the Pandoran Rainforest light up as they touch the bioluminescent Anemonids.  Players are then beckoned to “Navigate Across Ancient Vine Bridges,” where they can show their balancing skills by crossing the shaky vines to reach the Hallelujah Mountains.  In the third scenario, “Find Mystical Woodsprites,” players explore the willow tree in search of the mystical Woodsprites, and watch them come to life.

            “The McDonald’s/Avatar promotion delivers augmented reality on an unprecedented global scale,” said Bruno Uzzan, CEO, Total Immersion.  “It’s by far the widest use of AR we’ve ever seen, potentially touching hundreds of millions worldwide.  At the same time, it signals the arrival of digital experiences, to complement durable goods in the marketplace – a trend we expect will accelerate in the months and years ahead.

 “Augmented reality does more than engage customers – it enlightens and entertains as well,” he said.  “We’re as excited about the upcoming release of ‘Avatar’ as moviegoers worldwide, and this promotion with McDonald’s extends both the trailer and the energy building around the film.  We’re absolutely thrilled to be part of this, and to offer a technology that conveys to consumers the magic of the movie.”

 Links: Linkedin Facebook Twitter Blog

 About Total Immersion

Total Immersion (www.t-immersion.com) is the global leader in augmented reality. Through its patented D’Fusion technology, Total Immersion blurs the line between the virtual world and the real world by integrating real time interactive 3D graphics into a live video stream.  Leading the augmented reality category since 1999, the company maintains offices in Europe (France and the UK), Asia and the U.S., and supports a network of more than 50 partners worldwide. Find the latest news concerning Total Immersion projects at: http://augmented-reality-news.com.

 

Media Contact for TI:

Ken Greenberg

Edge Communications, Inc.

818/990-5001

ken@edgecommunicationsinc.com

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Total Immersion’s Ghost Hunting Experience

Mark Pine, the keynote speaker from Disney Imagineering at ISMAR09, gave the audience compelling reasons why truly interactive experiences are the future of entertainment and the one I remember most was: “It’s about connecting with the user.”

Total Immersion has recently partnered with Hanwa Co. (Japan) to create a live action augmented reality video game that connects with the user in much the same way that Mark from Disney had displayed.  Unlike the projection based AR system that Disney used, Total Immersion have their guests wear a backpack and wield a video gun to hunt ghosts in the fully explorable house earning points as they capture them.   

“We’re demonstrating the magical ability of augmented reality to capture visitors’ attention and imagination,” said Bruno Uzzan, CEO, Total Immersion. “Guests experience real time interaction with augmented reality content — and are pulled into real life videogame, dynamically.”

More pictures can be seen on Total Immersion’s blog about AR and they recently uploaded this video to YouTube. 

 

Total Immersion reports a high revisit rate with teens and gamers which bodes well for AR driven entertainment.  Their AR entertainment experience makes me realize that the first real augmented reality HMDs won’t be bought by consumers, but instead will be used in malls and other family entertainment centers to create immersive gaming experiences like this ghost hunt. 

As the technology becomes more robust with occlusion, better graphics, and faster tracking; the complexity of the games will grow.  It’s not hard to imagine AR games like the one’s described in Larry Niven’s Dream Park taking over the laser tag centers in your local mall.  We just won’t tell the kids that they’re really LARPing.

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Nexus One Will Take Augmented Reality To The Next Level

The details about the recently “dogfooded” smartphone from Google called the Nexus One have been surfacing more rapidly than a fart in the bathtub.  For most the buzz centers around the Nexus One’s rumoured untethered bachelor lifestyle or potential $99 price, but I found the more interesting nugget of information to be the Snapdragon processor from Qualcomm.

Snapdragon_WebGraphic

The Snapdragon processor has 1GHz processor and onboard graphics and claims to produce 22 million triangles per second.  Compare this to the iPhone which only produces 7 million triangles per second (see this comparison chart for more details.)  Now we’re still way outside the realms of the desktop processors which light up screens at 60 million to 300 million triangles per second, but we’ve passed the old GameCube which ran at 12 million triangles per second

 

 

The Nexus One will also sport a 5 Megapixel flash camera with 720p HD recording possible.  With the Android OS2.1 open API access to video, augmented reality will look better on the Nexus One than the sorry old iPhone and do so without all the annoying limitations from the Apple app store. 

While the Nexus One is still a smartphone and limited by its small screen (aka “Magic Lens”); its better graphics, higher processing speeds, open OS and improved camera will make augmented reality work and look better.  The real breakthroughs will come with a cheap HMD, but until then I think the Nexus One with the Snapdragon processor will help augmented reality take another step toward wide usage.

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Augmented Reality Car System

Mobile computing devices are wonderful for bringing the world of information to our fingertips anywhere we go.  Hurtling down the highway in one ton vehicles while trying to access our maps or find directions is not the safest way to drive. 

This video shows an augmented reality street view using a Windows 7 notebook, Royaltek GPS, webcam, and an arduino board with 2-axis compass module.

The final intent of this garage-made system is unknown, but it certainly opens up possibilities for augmented reality car systems.  Projection units could easily put these views onto the windshield and voice-command for GPS to keep it hands free is nothing new. 

Speaking of GPS, did you know that you can get a TomTom GPS system with Snoop Dogg’s voice on it?  Here’s the video to prove it.

How hard would it be for an AR GPS maker to have dual cams mounted on the dashboard with a projector blasting the screen information on your windshield?  The car dimensions are fixed and the GPS is known, add in some object recognition for the occasional readjustment of geospatial location, and an AR car system could draw yellow lines on the road to follow and highlight points of interest along the way.  

The technology exists and only needs someone to put the pieces together.  I wouldn’t be suprised to learn a nimble startup had already started creating one.  And even if such a project was started today, one could be on the market by late this year or next.

Popularity: 15% [?]

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Augmented Reality App Review on AOTS

I have a confession to make: I watch AOTS (Attack of the Show) almost every day and not just for Olivia Munn.  If you’re a hardcore gadget and game nerd like myself, this show is crack.  Though I was excited to see them discuss augmented reality for the first time, I thought they could have picked some better apps.  They discussed Pocket Universe, Twitter 360 and Google Goggles.  I agree with Goggles but would have like to have seen one of the older reality browsers shown like Wikitude, Layar or Junaio

The spotlight on AR was nice, but I’m hoping they do some more in-depth reviews of the nascent technology in the future.  I’d even lend them a hand with the research. 

Popularity: 12% [?]

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